course-details-portlet

MRK2015 - Managing Business Relationships

About

Examination arrangement

Examination arrangement: Assignment and Written examination
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
Assignments and presentation, accomplished in groups. 40/100
Written examination 60/100 3 hours E

Course content

  • Understanding business markets
  • Development of relationships
  • The role and importance of the purchasing and supply function in business
  • Supplier relationships and strategies
  • Management of customer portfolios and supplier portfolios
  • Relationships and customers
  • Management of business networks
  • Strategy in relationships and networks
  • The impact of business relationships and networks for sustainable development

Learning outcome

Knowledge: Students should be able to understand

  • the nature of the complex network in which business companies operate
  • the substance of business relationships and networks
  • business relationships with customers and suppliers
  • how business relationships are developed
  • the role of relationships in the process of technological development

Skills: Students will develop their skills in

  • Analyzing what it means for a company to be a part of a network of relationships
  • Examining the abilities, uncertainties and problems of companies and how these affect the behavior of companies in relationships

General competence

  • Having completed the course the students should have created theoretical and practical insight into how companies can manage business relationships and networks.

Learning methods and activities

The course will consist of a combination of lectures, group work, case discussions and student presentations.

Further on evaluation

Students who want to improve their grade in a course based on several assessments, may re-take the individual component assessment. For a new assessment in connection with a failing grade, the Faculty of Economics and Management has supplementary regulations.

Course materials

The syllabus will be published at the beginning of the semester

Credit reductions

Course code Reduction From To
MRK2015 7.5 SPRING 2008
MRK2015 7.5 SPRING 2008
More on the course

No

Facts

Version: C
Credits:  7.5 SP
Study level: Intermediate course, level II

Coursework

Term no.: 1
Teaching semester:  AUTUMN 2022

Language of instruction: English

Location: Trondheim

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator:

Department with academic responsibility
NTNU Business School

Examination

Examination arrangement: Assignment and Written examination

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD Written examination 60/100 E 2022-12-21 09:00 INSPERA
Room Building Number of candidates
Autumn ORD Assignments and presentation, accomplished in groups. 40/100

Release
2022-11-16

Submission
2022-11-23


08:00


14:00

Room Building Number of candidates
Summer UTS Written examination 60/100 E INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU