SMF2062 - Marketing


Examination arrangement

Examination arrangement: Home examination
Grade: Passed/Failed

Evaluation form Weighting Duration Examination aids Grade deviation
Home examination 100/100 12 hours

Course content

- Marketing for the 21th Century
- Customer Values
- Strategy and Market Planning
- Information and scanning of the environment
- Consumer Behaviour
- Business Behaviour
- Dealing with Competition
- Market Segmentation and Market Targets
- Building strong Brands
- Product Development and Innovation
- Marketing in a Global Markets
- Case-studies- Marketing and sustainability

Learning outcome

The student should after completion of the course:
- Have a basic understanding of marketing as a working environment in any company or organization.
- Be able to carry out marketing activities within the company or public office.
- Be capable of initiating marketing analysis and suggest marketing improvements for the company.

Learning methods and activities

Lectures, Group work

compulsory assignments: 2 Cases must be approved before taking the exam

Compulsory assignments

  • Approved exercises

Further on evaluation

No re-sit examination.

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Associate student for one semester (HOS)
Bachelor in Media Production (BMP)
Business Administration and Management (BØKLED)
Economics and Business Administration (ÅRØKLED)
Geomatics (BGEO)
Graphic Design (BMED)
One-year Programme in Technology Design (TEKDE)
Technology Design and Management (BTEKD)

Course materials

Kotler(2010) Markedsføringsledelse, 3. utgave, ISBN: 978-82-05-31582-2.

Credit reductions

Course code Reduction From To
SMF2061 5.0
SMF2062F 5.0


Detailed timetable


Examination arrangement: Home examination

Term Statuskode Evaluation form Weighting Examination aids Date Time Room *
Spring ORD Home examination 100/100
  • * The location (room) for a written examination is published 3 days before examination date.
If more than one room is listed, you will find your room at Studentweb.