course-details-portlet

SMF2062

Marketing

Credits 5
Level Foundation courses, level I
Course start Spring 2017
Duration 1 semester
Language of instruction Norwegian
Examination arrangement Home examination

About

About the course

Course content

- Marketing for the 21th Century
- Customer Values
- Strategy and Market Planning
- Information and scanning of the environment
- Consumer Behaviour
- Business Behaviour
- Dealing with Competition
- Market Segmentation and Market Targets
- Building strong Brands
- Product Development and Innovation
- Marketing in a Global Markets
- Case-studies- Marketing and sustainability

Learning outcome

The student should after completion of the course:
- Have a basic understanding of marketing as a working environment in any company or organization.
- Be able to carry out marketing activities within the company or public office.
- Be capable of initiating marketing analysis and suggest marketing improvements for the company.

Learning methods and activities

Forelesninger|Gruppearbeid|Veiledning

Obligatoriske arbeidskrav:

Cases must be approved before taking the exam

Compulsory assignments

  • Approved exercises

Further on evaluation

Utfyllende om kontinuasjon:

No re-sit

Specific conditions

Admission to a programme of study is required:
Bachelor i medieproduksjon (BMP)
Enkeltemne-student (HOS)
Geomatikk (BGEO)
Grafisk design (BMED)
Teknologidesign og ledelse (BTEKD)
Webutvikling (BWU)
Årsstudium i teknologidesign og ledelse (TEKDE)
Økonomi og ledelse (ÅRØKLED)
Økonomi, ledelse og bærekraft (BØKLED)

Course materials

Bø, Eiril, Gripsrud, Geir, og Arne Nygaard. 2013. Ledelse av forsyningskjeder et logistikk- og markedsføringsperspektiv.  Oslo: Fagbokforlaget.(301 sider).

 

F.M. Belz and K. Peattie (2012). Sustainable Marketing. A Global Perspective. Chichester: Wiley. (352 sider).

Credit reductions

Course code Reduction From
SMF1196 5 sp
SMF1196F 5 sp
SMF2061 5 sp
SMF2062F 5 sp
This course has academic overlap with the courses in the table above. If you take overlapping courses, you will receive a credit reduction in the course where you have the lowest grade. If the grades are the same, the reduction will be applied to the course completed most recently.

Contact information

Course coordinator

  • Per Øveraasen Halmrast

Department with academic responsibility

Department of Industrial Economics and Technology Management

Examination

Examination

Examination arrangement: Home examination
Grade: Passed/Failed

Ordinary examination - Spring 2017

Home exam
Weighting 100/100 Date Release 2017-05-11
Submission 2017-05-11 Time 09:00 Duration 12 timer

All about examinations at NTNU