Course - Marketing - SMF2062
SMF2062 - Marketing
About
Examination arrangement
Examination arrangement: Home examination
Grade: Passed/Failed
| Evaluation | Weighting | Duration | Grade deviation | Examination aids |
|---|---|---|---|---|
| Home exam | 100/100 | 12 timer |
Course content
- Marketing for the 21th Century
- Customer Values
- Strategy and Market Planning
- Information and scanning of the environment
- Consumer Behaviour
- Business Behaviour
- Dealing with Competition
- Market Segmentation and Market Targets
- Building strong Brands
- Product Development and Innovation
- Marketing in a Global Markets
- Case-studies- Marketing and sustainability
Learning outcome
The student should after completion of the course:
- Have a basic understanding of marketing as a working environment in any company or organization.
- Be able to carry out marketing activities within the company or public office.
- Be capable of initiating marketing analysis and suggest marketing improvements for the company.
Learning methods and activities
Forelesninger|Gruppearbeid|Veiledning
Obligatoriske arbeidskrav:
Cases must be approved before taking the exam
Compulsory assignments
- Approved exercises
Further on evaluation
Utfyllende om kontinuasjon:
No re-sit
Specific conditions
Admission to a programme of study is required:
Bachelor i medieproduksjon (BMP)
Enkeltemne-student (HOS)
Geomatikk (BGEO)
Grafisk design (BMED)
Teknologidesign og ledelse (BTEKD)
Webutvikling (BWU)
Årsstudium i teknologidesign og ledelse (TEKDE)
Økonomi og ledelse (ÅRØKLED)
Økonomi, ledelse og bærekraft (BØKLED)
Course materials
Bø, Eiril, Gripsrud, Geir, og Arne Nygaard. 2013. Ledelse av forsyningskjeder et logistikk- og markedsføringsperspektiv. Oslo: Fagbokforlaget.(301 sider).
F.M. Belz and K. Peattie (2012). Sustainable Marketing. A Global Perspective. Chichester: Wiley. (352 sider).
Credit reductions
| Course code | Reduction | From | To |
|---|---|---|---|
| SMF1196 | 5.0 | ||
| SMF1196F | 5.0 | ||
| SMF2061 | 5.0 | ||
| SMF2062F | 5.0 |
No
Version: 1
Credits:
5.0 SP
Study level: Foundation courses, level I
Term no.: 1
Teaching semester: SPRING 2017
Language of instruction: Norwegian
-
-
- Per Øveraasen Halmrast
Department with academic responsibility
Department of Industrial Economics and Technology Management
Examination
Examination arrangement: Home examination
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
-
Spring
ORD
Home exam
100/100
Release
2017-05-11Submission
09:00
2017-05-11 -
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"