Course content

Overview of 'schools of thought' within strategic management. The mind of the strategist. Forming, implementing, managing, and changing strategy. Tools and methods for strategic management at the business unit level versus the corporate level. Managing formal, respectively, informal strategic collaboration. Managerial and organisational issues when adopting new strategies. Strategy and globalisation. Company mission and goals.

Learning outcome

The course provides an introduction to strategic management. The course aims to enable the students (1) to understand central issues, concepts, and methods within the strategic management of firms and (2) to apply this understanding in analyses and discussions of company cases.

Learning methods and activities

Lectures, case discussions and compulsory exercise. A written, group-based exercise is compulsory; it is to be handed in towards the end of course and counts for 40% of the grade. A written exam by the end of the course constitutes the remaining 60% of the grade. If a concrete firm is used for the written obligatory assignment, the students can be required to sign a confidentiality agreement which regulates the relation between the firm and the students at the course. In cases of re-examination, an oral exam may substitute the written exam.

Recommended previous knowledge

TIØ4165 Marketing Management, or similar.

Course materials

Textbook and articles. To be announced.

Credit reductions