Course content

This course provides an introduction and practical training in various forms of visual communication. The teaching is aimed at different ways of conveying information and knowledge, using posters and videos. The course provides the candidate basic knowledge of visual communication through theory and ideas from graphic design and communication studies. Combined with relevant design tools and insight into how aesthetics can help support a message, the candidate will have a good basis for improving the visual communication in their work.

Learning outcome

Knowledge

The candidate

• Has insight into how human attention works and why visual tools work in dissemination work
• Has an overview understanding of different theories of visual communication and ways of thinking graphic design
• Has basic knowledge of principles for universal design of visual communication
• Has insight into copyright and the use of others' image material in presentations, posters, videos, etc
• Has a solid basic understanding of how to use graphic software and tools to create and produce adequate visuals
• Understands what a target audience is, why it is important and how to focus their communication for that target audience

Skills

The candidate

• Can independently design and produce a higher quality visual presentation of their knowledge, while also making it reader friendly.
• Can discuss and show knowledge around various visual communcation and design theories and ways of thinking.
• Can understand the importance of universal design in visual communication, as well as produce visual communications that support universal design.
• Can adequaltely design reader-friendly figures, illustrations, and data visualizations to be used in PowerPoints, texts, posters and videos.
• Can demonstrate proper citation for images and the use of other creator's and designer's work in their communications.
• Can develop a message based on a target audience, and then focus and produce visual communications specifically to that target audience.

General competence

The candidate

• Has general competence in layout, aesthetics, and typography
• Has knowledge of various dissemination situations.

Learning methods and activities

The course has a combination of lectures, feedback sessions and practical exercises. These will give the candidate the knowledge and practical skills to disseminate professional knowledge. The structure these practical exercises follow gives the student the opportunity to build competence step by step. The student gets the opportunity to work on their portfolio projects throughout the course and receive feedback for improvement along the way.

This course is offered to exchange students. Language of instruction is English.

Recommended previous knowledge

Students are expected to be 4th year or 5th year master's students.

Required previous knowledge

No specific previous knowledge is required.

The course may be chosen as a complementary course during semester 7 or 9 for Engineering students.

Course materials

Course material and litterature will be announced on the course pages on NTNU's learning platform.

Credit reductions