course-details-portlet

TPD4260 - Design and Entrepreneurship

About

New from the academic year 2021/2022

Examination arrangement

Examination arrangement: Project work
Grade: Letters

Evaluation Weighting Duration Grade deviation Examination aids
Project work 100/100

Course content

New ways of production, distribution and creation for products and services has contributed to the need to revisit certain models of innovation in the field of design and entrepreneurship. This course aims  to provide design students with the managerial, economic and strategic thinking knowledge, as well as design skills and motivation to encourage entrepreneurial success.  Moreover, it teaches design students to think like an entrepreneurs and provides them the models, tools and frameworks to further develop their business or ideas. The main motivation for introducing "TPD4260 Design & Entrepreneurship"  is to raise students’ awareness of self employment as a career option and develop attitudes, behaviors and capacities at individual level to establish growth oriented ventures.

The course adopts an experimental approach to developing new patterns of production, distribution, as well as creating business ideas that are able to mix innovation design, business design, making and new manufacture. Guest lectures will take a central role in this course, not only with respect to knowledge transfer, but also as a platform to facilitate mentorship and role modeling to encourage young candidates to pursue their creative potential and build critical links with different actors.

Topics, which will be discussed in this course are;

  • Different models of Entrepreneurship
  • How to develop and package innovative products, services, interfaces, etc?
  • How to create awareness of the economic and financial implications, which will be derived from an entrepreneurial approach
  • What business and design methods and tools are suited to be applied in typical entrepreneurial contexts
  • How to understand different forms of value creation and accordingly develop networks and partnerships to achieve a targeted value by focussing on long term benefits for society and economic growth. 

Learning outcome

After completion of the course, students should have gained the following:

General competencies:

  • Being able to recognise and capitalise on business opportunities, which are being presented by their previous designs or design intentions
  • Being able to manage uncertainty

Knowledge:

  • Being able to understand how different forms of entrepreneurship can be traced back or related to typical business management and innovation theories.
  • Being able to understand how design methods and tools contribute to entrepreneurship thinking and attitudes.

Skills:

  • Being able to (re)design their product, service or interface for marketability.
  • Being able to develop a persuasive marketing, distribution and production plan.
  • Being able to strategically develop collaborations with different actors to market and produce their offering(s)

Learning methods and activities

The course is predominately project-based. It comprises of a series of lectures, complemented by tutoring sessions. The lectures aim to provide general overview of the different strategies, processes and methods for entrepreneurship, whereas tutoring sessions give the opportunity for students to interact and co-develop their project with respective faculty members and stakeholders.

Further on evaluation

In this project-based course, students will evaluated on the following criteria:

  • Proposed project aim and plan
  • Quality of the (re)designed and developed offering: Product, Service, Interface, etc.
  • Overall Business Strategy , Distribution Plan, Production Plan, and Marketing Plan. 

Specific conditions

Admission to a programme of study is required:
Industrial Design (MSDESIG)
Industrial Design Engineering (MTDESIG)

Required previous knowledge

TPD4129 Systems Design & TPD4144 Industrial Project. Or equivalent

Course materials

Recommended literature:

  • Aaboen, L., Landström, H., & Sørheim, R. (2020). How do you become entrepreneurial in one week?. In How to Become an Entrepreneur in a Week. Edward Elgar Publishing.
  • Drucker, P. (2014). Innovation and entrepreneurship. Routledge.
  • Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
  • Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.
  • Timmons, J. A., Spinelli, S., & Tan, Y. (2004). New venture creation: Entrepreneurship for the 21st century (Vol. 6). New York: McGraw-Hill/Irwin.

More on the course

No

Facts

Version: 1
Credits:  7.5 SP
Study level: Intermediate course, level II

Coursework

Term no.: 1
Teaching semester:  AUTUMN 2021

Language of instruction: English

Location: Trondheim

Subject area(s)
  • Design
  • Entrepreneurship
Contact information
Course coordinator:

Department with academic responsibility
Department of Design

Examination

Examination arrangement: Project work

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD Project work 100/100

Submission
2021-12-23


16:00

INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
Examination

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