SMF2062F - Marketing

About

Examination arrangement

Examination arrangement: Home examination
Grade: Passed/Failed

Evaluation form Weighting Duration Examination aids Grade deviation
Home examination 100/100 12 hours

Course content

- Marketing for the 21th Century
- Customer Values
- Strategy and Market Planning
- Information and scanning of the environment
- Consumer Behaviour
- Business Behaviour
- Dealing with Competition
- Market Segmentation and Market Targets
- Building strong Brands
- Product Development and Innovation
- Marketing in a Global Markets
- Case-studies- Marketing and sustainability

Learning outcome

The student should after completion of the course:
- Have a basic understanding of marketing as a working environment in any company or organization.
- Be able to carry out marketing activities within the company or public office.
- Be capable of initiating marketing analysis and suggest marketing improvements for the company.

Learning methods and activities

Web-based Learning activities.
Compulsory assignments:
2 Cases must be approved before taking the exam.

Compulsory assignments

  • Approved exercises

Further on evaluation

No re-sit examination.

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Business Administration and Management (BØKLED-F)

Course materials

Markedsføringsledelse av Fred Selnes & Even J. Lanseng
ISBN: 9788205459250
Forlag: Gyldendal akademisk
Trykkeår: 2016
Utgitt: 2014
Utgave: 1
Sider: 373

Credit reductions

Course code Reduction From To
SMF2062 5.0

Timetable

Detailed timetable

Examination

Examination arrangement: Home examination

Term Statuskode Evaluation form Weighting Examination aids Date Time Room *
Spring ORD Home examination 100/100
  • * The location (room) for a written examination is published 3 days before examination date.
If more than one room is listed, you will find your room at Studentweb.