Background and activities

Design for me is about making good experiences. A design should be simple, natural, and graceful. Designs should promote interactions that are respectful of people and in harmony with culture and nature. Design should contribute something of lasting value to people. The ecological investment of bringing a new product to market requires a balance that novelty and fun alone often struggle to make up. My test of value is that I should be able to form an emotional attachment to a product and keep it for a long time. A physical product should age gracefully, increasing in value as it is worn and repaired.

My research interests span broadly from industrial design to interaction design and gamedesign. I am interested in the application of embodied mind theory and ecological psycology applied to design of products and interfaces. I am also keeping an eye og gamedesign theory and practice because it can teach us about creating joyfull and engaging products.

In professional practice, I have design experience primarily with sportsequipment, kayaks, multihull sailboats, medical- and aviation-technology and process industry. I photograph to get better at seeing and critically appraising our visual world.


TPD 4144 Design 6 Industry project
TPD 4134 Graphic User Interface design
TPD 4168 Game design
TPD 4505 Product design 9 Spesialisation Interaction design
TPD 4500 Produktdesign 9 Spesialisation Interaction design
TPD 4900 Masters Thesis in Interaction Design

PD8001 Interaction design, PhD course


On going PhD projects 

cosuprevisor: Co-design in the health sector - Development of service for GPS tracking of people with dementia. Kristine Holbø

Previous PhD projects

Do You See What I See - investigations into the underlying elements of visual Simplicity
Martha Rice Skogen Doktoravhandlinger ved NTNU 2017:

Handheld devices for use within integrated operations in the petroleum industry
Daniela Blauhut, Doktoravhandlinger ved NTNU 2016:112


Information-rich design : a concept for large-screen display graphics : design principles and graphic elements for real-world complex processes

Alf Ove BrasethDoktoravhandlinger ved NTNU 2015:30


Ph.D- kandidat i Industriell design, Designmetodikk som verktøy for brukerorientert stedsutvikling og regional utvikling, Hilde Østerås Berntsen 2004 - 14


2 PhD´s within the Center for Integrated Operations in the Petoleum Industry ended instead in the founding of by Gisle Andresen and Øystein Veland


Design activities in the Norwegian seafood industry : a theoretical approach to understanding cooperation and communication

Kjersti Øverbø Schulte Doktoravhandlinger ved NTNU 2009:102



Mind design : steps to an ecology of human-machine systems

Thomas Hoff, Doktoravhandlinger ved NTNU 2002




Scientific, academic and artistic work

A selection of recent journal publications, artistic productions, books, including book and report excerpts. See all publications in the database

Journal publications


Part of book/report

  • Bjertnæs, Lars Helland; Øritsland, Trond Are; Sigurjónsson, Jóhannes B.. (2014) Physicality in Hybrid Products - The role of physicality when data, services and new social meanings merge. Proceedings of NordDesign 2014.
  • Aryana, Bijan; Øritsland, Trond Are. (2010) Culture and Mobile HCI: A Review. Proceedings of norddesign 2010; International Conference on Methods and Tools for Product and Production Development, August 25-27, Gothenburg, Sweden.
  • Øritsland, Trond Are; Rønneberg Næss, Ingrid. (2009) Inclusive Mainstream Products. Inclusive Buildings, products & Services - Challenges in Universal Design.
  • Abidin, Shahriman Zainal; Bjelland, Hans Vanhauwaert; Øritsland, Trond Are. (2008) The embodied mind in relation to thinking about form development. Proceedings of NordDesign 2008.
  • Bjørkli, Cato Alexander; Hoff, Thomas; Jenssen, Gunnar Deinboll; Øritsland, Trond Are; Ulleberg, Pål. (2008) On Representations of In-Vehicle Information Systems - Effects of Graphical (GUI) versus Speech-Based User Interfaces. Embodied Minds – Technical Environments. Conceptual Tools for Analysis, Design and Training.
  • Liem, André; Øritsland, Trond Are. (2006) A Collaborative Systems Design Project with the Norwegian Postal Service. Educating Designers for a Global Context?.
  • Øritsland, Trond Are. (1996) 5.1: Metoder for å identifisere og klassifisere brukere 5.2: Metoder for å skaffe rådata fra brukere 5.3: Metoder for oppgavenalyse 5.4: Metoder fo betjeningsdesign 5.5: Metode for brukbarhetstesting. Mekatronikk Metodikk.


  • Øritsland, Trond Are. (1999) A Theory of Discursive Interaction Design - Mapping the development of quality and style in man machine interaction. 1999.