AE511416 - International Business and Marketing


Examination arrangement

Examination arrangement: School exam
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
School exam 100/100 4 hours E

Course content

Course content

  • Basis for international business and marketing
  • International environments (cultural, economic, political, legal, etc.)
  • Internationalisation and globalisation forces
  • Theories and institutions for trade and investment
  • Financial environment and methods of payment
  • Strategy, structure and implementation (international business strategy, market entry export/import strategies, direct investment, sourcing, etc.)
  • Managing international operations
  • Promotion and marketing communication
  • Product and pricing
  • Marketing strategies (standardisation versus customisation, branding, etc.)
  • Ethics/CSR

Learning outcome

Learning outcome - Knowledge

  • Be competent in using the terminology of the fields of international business and marketing
  • Understand the trade-offs between adaptation and standardisation
  • Have in-depth knowledge of the central foundations for doing international business
  • Have knowledge of globalisation trends and effects of global integration
  • Understand how companies can achieve international competitive strength through design and implementation of international marketing programs
  • Have a foundation for development and implementation of international marketing strategies

Learning outcome - Skills

  • Be an active and interesting discussant for international business actors
  • Be able to analyse problems within international business and marketing by using relevant models
  • Be able to communicate and explain fundamental principles/theories of internationalisation

Learning outcome - General competence

  • Be able to view the topics of this course in a larger business/economic professional perspective
  • Be able to view the topics of this course in a larger social perspective
  • Be able to acquire updated knowledge within the above mentioned areas of knowledge and skills

Learning methods and activities

Teaching methods:

The course consists of a combination of lectures and guest lectures, casework, paper presentations and discussions. Guest lecturers will facilitate the application of concepts and theories to real-life situations.

Compulsory assignments

  • Group Assignment

Further on evaluation


4 hour written individual exam

Mandatory Assignments:

All students must pass two group assignments in order to take the final examination. If a student defers the final exam until the following academic year, then he or she must not complete and pass a new group assignment. Participation at guest lectures and on company visits is mandatory.

Resit exam:

Students taking the resit exam are not required to submit new mandatory assignment provided they have previously achieved a pass.

Required previous knowledge

As for the study programme.

Course materials


Coursebook to be announced later. In addition, there will be a collection of articles.

More on the course



Version: 1
Credits:  7.5 SP
Study level: Second degree level


Term no.: 1
Teaching semester:  AUTUMN 2023

Language of instruction: English

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of International Business


Examination arrangement: School exam

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD School exam 100/100 E 2023-12-13 09:00 INSPERA
Room Building Number of candidates
G328B Gnisten/Fagskolen 20
Spring UTS School exam 100/100 E INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU