Course - International Business and Marketing - AE511416
AE511416 - International Business and Marketing
Examination arrangement: School exam
Grade: Letter grades
|Evaluation||Weighting||Duration||Grade deviation||Examination aids|
|School exam||100/100||4 hours||E|
- Basis for international business and marketing
- International environments (cultural, economic, political, legal, etc.)
- Internationalisation and globalisation forces
- Theories and institutions for trade and investment
- Financial environment and methods of payment
- Strategy, structure and implementation (international business strategy, market entry export/import strategies, direct investment, sourcing, etc.)
- Managing international operations
- Promotion and marketing communication
- Product and pricing
- Marketing strategies (standardisation versus customisation, branding, etc.)
Learning outcome - Knowledge
- Be competent in using the terminology of the fields of international business and marketing
- Understand the trade-offs between adaptation and standardisation
- Have in-depth knowledge of the central foundations for doing international business
- Have knowledge of globalisation trends and effects of global integration
- Understand how companies can achieve international competitive strength through design and implementation of international marketing programs
- Have a foundation for development and implementation of international marketing strategies
Learning outcome - Skills
- Be an active and interesting discussant for international business actors
- Be able to analyse problems within international business and marketing by using relevant models
- Be able to communicate and explain fundamental principles/theories of internationalisation
Learning outcome - General competence
- Be able to view the topics of this course in a larger business/economic professional perspective
- Be able to view the topics of this course in a larger social perspective
- Be able to acquire updated knowledge within the above mentioned areas of knowledge and skills
Learning methods and activities
The course consists of a combination of lectures and guest lectures, casework, paper presentations and discussions. Guest lecturers will facilitate the application of concepts and theories to real-life situations.
- Group Assignment
Further on evaluation
4 hour written individual exam
All students must pass two group assignments in order to take the final examination. If a student defers the final exam until the following academic year, then he or she must not complete and pass a new group assignment. Participation at guest lectures and on company visits is mandatory.
Students taking the resit exam are not required to submit new mandatory assignment provided they have previously achieved a pass.
Required previous knowledge
As for the study programme.
Coursebook to be announced later. In addition, there will be a collection of articles.
Credits: 7.5 SP
Study level: Second degree level
Term no.: 1
Teaching semester: AUTUMN 2023
Language of instruction: English
- Economics and Administration
Examination arrangement: School exam
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
- Autumn ORD School exam 100/100 E 2023-12-13 09:00 INSPERA
Room Building Number of candidates G328B Gnisten/Fagskolen 20
- Spring UTS School exam 100/100 E INSPERA
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"