DIFT2004 - Product development, market and software product management (PMM)


Examination arrangement

Examination arrangement: School exam
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
School exam 100/100 4 hours E

Course content

Reasons to engage in product development, critical factors for successful product development, the Stage-gate model, factors that influence the customer's purchasing behavior, competitor analysis, segmentation, differentiation, positioning. Routines for managing IT products and related services throughout the product life cycle.

Learning outcome


The candidate can:

  • explain the Stage-Gate model with phases and evaluation point
  • describe important success factors in product development and explain various factors that influence customer behavior
  • explain the importance of focusing on competitors and competitor analysis
  • explain the importance of segmentation and segments, as well as explain the concepts differentiation and positioning
  • explain the product life cycle
  • describe the core tasks within software products management
  • explain key aspects of being a product manager for IT-based products and services


The candidate can:

  • participate in the planning of a product development process according to the Stage-gate model
  • participate in the planning of marketing activities and contribute to a market-oriented focus
  • develop a life cycle model that describes key activities related to different phases of a software product's life cycle
  • reflect on their own practice and develop this based on feedback from others

General competence


  • demonstrates an understanding that product responsibility involves taking responsibility for the product's development and that this is largely about balancing between competing needs and wishes from stakeholders with varying power and influence.
  • can search for and apply relevant subject matter material to shed light on a given problem

Learning methods and activities

Lectures, compulsory exercises (9 of 12 must be approved to take the exam) and independent work.

Compulsory assignments

  • Tasks

Further on evaluation

Mandatory work requirements: 9 out of 12 exercises must be approved.

Postponed exam: May / June

For applications regarding approval and inclusion of courses from previous years or other institutions' corresponding study programs, each application will be processed individually. Applicants must be prepared for reduction in credits (ECTS) for overlapping courses.

Specific conditions

Admission to a programme of study is required:
Digital Business Development (ITBAITBEDR)

Required previous knowledge

Prerequisites: None

The course is reserved for students admitted to the Bachelor in Digital Business Development.

Course materials

Relevant textbooks, selected articles and written lessons will be made available on the school's learning platform after the course starts.

Credit reductions

Course code Reduction From To
IINI2009 3.7 AUTUMN 2020
IBED2003 3.7 AUTUMN 2020
IFUD1119 3.7 AUTUMN 2020
IDRI1004 3.7 AUTUMN 2020
IINI3007 3.7 AUTUMN 2020
IFUD1125 3.7 AUTUMN 2020
INFT2505 7.5 AUTUMN 2021
More on the course



Version: 1
Credits:  7.5 SP
Study level: Intermediate course, level II


Term no.: 1
Teaching semester:  AUTUMN 2023

Language of instruction: Norwegian

Location: Trondheim

Subject area(s)
  • Computer Science
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of Computer Science


Examination arrangement: School exam

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD School exam 100/100 E 2023-12-21 09:00 INSPERA
Room Building Number of candidates
SL310 hvit sone Sluppenvegen 14 46
SL120 blå sone Sluppenvegen 14 0
Spring UTS School exam 100/100 E INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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