Course - Product development, market and software product management (PMM) - DIFT2004
Product development, market and software product management (PMM)
About
About the course
Course content
Reasons to engage in product development, critical factors for successful product development, the Stage-gate model, factors that influence the customer's purchasing behavior, competitor analysis, segmentation, differentiation, positioning. Routines for managing IT products and related services throughout the product life cycle.
Learning outcome
Knowledge
The candidate can:
- explain the Stage-Gate model with phases and evaluation point
- describe important success factors in product development and explain various factors that influence customer behavior
- explain the importance of focusing on competitors and competitor analysis
- explain the importance of segmentation and segments, as well as explain the concepts differentiation and positioning
- explain the product life cycle
- describe the core tasks within software products management
- explain key aspects of being a product manager for IT-based products and services
Skills
The candidate can:
- participate in the planning of a product development process according to the Stage-gate model
- participate in the planning of marketing activities and contribute to a market-oriented focus
- develop a life cycle model that describes key activities related to different phases of a software product's life cycle
- reflect on their own practice and develop this based on feedback from others
General competence
Candidates:
- demonstrates an understanding that product responsibility involves taking responsibility for the product's development and that this is largely about balancing between competing needs and wishes from stakeholders with varying power and influence.
- can search for and apply relevant subject matter material to shed light on a given problem
Learning methods and activities
Lectures, compulsory exercises (9 of 12 must be approved to take the exam) and independent work.
Compulsory assignments
- Tasks
Further on evaluation
Compulsory assignments: 9 out of 12 exercises must be approved.
The re-sit exam is held in May / June.
The re-sit exam might be changed to an oral exam.
Specific conditions
Admission to a programme of study is required:
Digital Business Development (ITBAITBEDR)
Course materials
Relevant textbooks, selected articles and written lessons will be made available on the school's learning platform after the course starts.
Credit reductions
Course code | Reduction | From |
---|---|---|
IINI2009 | 3.7 sp | Autumn 2020 |
IBED2003 | 3.7 sp | Autumn 2020 |
IFUD1119 | 3.7 sp | Autumn 2020 |
IDRI1004 | 3.7 sp | Autumn 2020 |
IINI3007 | 3.7 sp | Autumn 2020 |
IFUD1125 | 3.7 sp | Autumn 2020 |
INFT2505 | 7.5 sp | Autumn 2021 |
Subject areas
- Computer Science
Contact information
Course coordinator
Lecturers
Department with academic responsibility
Examination
Examination
Ordinary examination - Autumn 2025
School exam
The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.