Course content

E-commerce and the digital economy, including business models (C2C, B2C og B2B). E-commerce in terms of social media og mobile platforms, as well as local e-commerce where geographical position is used in marketing and advertising. E-commerce relates to online media, and social communities in terms of both commodities and services. The customer's role in e-commerce.

Learning outcome

Knowledge

The student can:

• explain the terms e-commerce and e-business
• explain the ongoing development in C2C, B2C, B2B, social, mobile and local e-commerce, and digital economy.
• explain marketing and advertising in e-commerce, including the role of social relations
• explain e-commerce within specific domains like media, social communities, commodities, services and B2B, with focus on small to medium businesses.
• discuss business models and strategies for sustainable e-commerce

Skills

The student can:

• participate in strategic planning in regards to business models for C2C, B2C og C2C e-commerce
• evalute methods of marketing, sales and customer care for e-commerce

Generell knowledge

The student:

• has a general overview of developement and opportunities in e-commerce and digital economy
• can contribute in developling business models and strategies that take advantage of e-commerce opportunities

Learning methods and activities

Seminars, lectures, group activities in project and excercise.

Compulsory assignments

• Oblig

Specific conditions

Recommended previous knowledge

None

Course materials

Announced at the start of the course.