IDG2015 - Strategic Design


New from the academic year 2020/2021

Examination arrangement

Examination arrangement: Portfolio assessment
Grade: Passed/Failed

Evaluation form Weighting Duration Examination aids Grade deviation
Portfolio assessment 100/100

Course content

Branding and brand management.
Graphic profiles and visual identity.
Strategy, methods, processes and implementation.
Logos and brands.
Type as brand identity.
Colour as brand identity.
Channels of communication.
Sustainability and environmental considerations.
Consumerism and brands.
Contact points and service development.
Design management and design thinking.

Learning outcome

The student shall acquire fundamental knowledge about strategic design through branding and design. The student shall be able to use this knowledge methodically to initiate, develop and implement a multi channel visual identity for a company, an organisation or an event. The student shall also be able to refer to critical theory about the function of brands in a consumerist society.

Learning methods and activities

Individual project, with weekly supervision (formative-iterative evaluation). Sketches, the work process, and the end result must be documented.

Compulsory assignments

  • Approved exercises

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Graphic Design (BMED)

Required previous knowledge

The course is limited to students in the program Bachelor in Graphic Design

Course materials

See Norwegian version.

Credit reductions

Course code Reduction From To
IMT3950004 5.0 01.09.2019
More on the course



Version: 1
Credits:  7.5 SP
Study level: Intermediate course, level II


Term no.: 1
Teaching semester:  SPRING 2021

Language of instruction: -

Location: Gjøvik

Subject area(s)
  • Design Methodology
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of Design



Examination arrangement: Portfolio assessment

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Spring ORD Portfolio assessment 100/100
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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