IDG2015 - Strategic Design


Examination arrangement

Examination arrangement: Portfolio
Grade: Passed/Failed

Evaluation Weighting Duration Grade deviation Examination aids
Portfolio 100/100

Course content

  • Branding and brand management
  • Graphic profiles and visual identity
  • Strategy, methods, processes and implementation
  • Logos and brands
  • Type as brand identity
  • Colour as brand identity
  • Channels of communication
  • Sustainability and environmental considerations
  • Consumerism and brands
  • Contact points and service development
  • Design management and design thinking.

Learning outcome

  • The student shall acquire fundamental knowledge about strategic design through branding and design
  • The student shall be able to use this knowledge methodically to initiate, develop and implement a multi channel visual identity for a company, an organisation or an event 
  • The student shall also be able to refer to critical theory about the function of brands in a consumerist society

Learning methods and activities

  • Individual project, with weekly supervision (formative-iterative evaluation)
  • Sketches, the work process, and the end result must be documented.

Compulsory assignments

  • Approved exercises

Specific conditions

Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Graphic Design (BMED)

Required previous knowledge

The course is limited to students in the program Bachelor in Graphic Design

Course materials

See Norwegian version.

Credit reductions

Course code Reduction From To
IMT3950004 5.0 AUTUMN 2019
More on the course



Version: 1
Credits:  7.5 SP
Study level: Intermediate course, level II


Term no.: 1
Teaching semester:  SPRING 2022

Language of instruction: -

Location: Gjøvik

Subject area(s)
  • Design Methodology
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of Design


Examination arrangement: Portfolio

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Spring ORD Portfolio 100/100
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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