Course content

The course takes on branding and brand management, graphic profiles and visual identity, strategy, methods, processes and implementation, logos and brands, type as brand identity, colour as brand identity, channels of communication, sustainability and environmental considerations, consumerism and brands, contact points and service development, design management and design thinking.

Learning outcome

Knowledge:

• The student shall acquire fundamental knowledge about strategic design through branding and design.

Skills:

• The student shall be able to use this knowledge methodically to initiate, develop and implement a multi channel visual identity for a company, an organisation or an event.
• Necessary technical skills for developing and implementing design solutions both for paper and screen based media are slowly, but surely refined and internalized.

General competences:

• The student shall also be able to refer to critical theory about the function of brands in a consumerist society.
• The student will after another course with practical design project(s) have continued developing as a researcher, concept developer and graphic designer.
• The student has established a continually expanding repertoire of solution types and topical lingo. As a developing designer the student are familiar with a growing number of typical genres in both paper- and screen mediated communication and interaction solutions. As such, the student develops a good foundation for creating high quality and creative communication solutions as a proficient designer.

Learning methods and activities

• Individual project, with weekly supervision (formative-iterative evaluation)
• Sketches, the work process, and the end result must be documented.

Compulsory assignments

• Approved exercises

Specific conditions

Required previous knowledge

The course is limited to students in the program Bachelor in Graphic Design

Course materials

See Norwegian version.

Credit reductions