Course content

The course covers visual identity and branding, with an emphasis on strategy, concept development, process, and rationale. The students develop a complete visual identity based on a realistic brief. The delivery includes implementations and touchpoints that form part of the work, and the process is documented in a report at the end of the semester.

Learning outcome

Knowledge:

• The student, upon completing the course, will have knowledge of the development of visual identities.
• The student has experience with and knowledge of processes for developing visual identities.
• The student has knowledge of the parts/components that a visual identity typically includes.

Skills:

• The students will be able to apply this knowledge in a methodical way to develop and implement a visual identity program for communication touchpoints.
• The students will be able to demonstrate the necessary technical skills for developing and implementing design solutions for both print and screen.

General competences:

• The student will be familiar with the role and value of branding in the modern consumer society.
• The student will be able to develop a complete visual identity, including guidelines for use, in the form of a simple design manual for both analogue and digital platforms.
• The student will be able to contribute with their expertise in visual identities in branding processes.

Learning methods and activities

• Groups of two or individual project work, with weekly ongoing supervision (formative-iterative evaluation).
• Sketches, work processes, and results must be documented.
• Digital process documentation is to be maintained throughout the project.

Compulsory assignments

• Approved exercises

Specific conditions

Recommended previous knowledge

IDG1009 Visual identity 1

Required previous knowledge

The course is limited to students in the program Bachelor in Graphic Design

Course materials

COURSE LITTERATURE:

• Wheeler, Alina (2017). Designing brand identity: an essential guide for the whole branding team. 5.utg. New Jersey: John Wiley.
• Design og Strategi Wanda Grimsgaard
• Samuelsen, Bendik Meling, Adrian Peretz, og Lars Erling Olsen (2010). Merkevareledelse på norsk 2.0. Oslo: Cappelen Akademisk Forlag.
• Lupton, Ellen,, New York, Princeton Architectural Press, 2011: Graphic design Thinking
• Lupton, Ellen, 2nd rev. and expanded ed., New York, Princeton Architectural, cop. 2010: Thinking with type

SUPPORT LITTERATURE:

• Airey, David (2009). Logo design love: a guide to creating iconic brand identities. Berkeley: New Riders.
• Anisdahl, Leif (2008). Logotype. Bryne: Stavanger Offset.
• Millman, Debbie (2012). Brand bible: the complete guide to building, designing and sustaining brands. Beverly, Mass.: Rockport.
• Mollerup, Per (1998). Marks of excellence: the history and taxonomy of trademarks. London: Phaidon.
• Kahneman, D. (2011) Thinking, Fast and Slow. New York: Farrar, Straus and Giroux.
• Morioka, Adams, and Terry Stone (2008). Color design workbook: a real world guide to using color in graphic design. Beverly, Mass.: Rockport.
• Rybakken, Bjørn (2004). Visuell identitet. Oslo: Abstrakt forlag Rögener, Stefan, Albert-Jan Pool, and Ursula Packhäuser (1995).
• Branding with type. California: Adobe Press.
• Stickdorn, Marc, and Jacob Schneider (red.) (2011). This is service design thinking. New Jersey: John Wiley.

Syllabus

Link to reading list in Leganto

Credit reductions