IDG3002 - Service Design


Examination arrangement

Examination arrangement: Aggregate score
Grade: Letters

Evaluation Weighting Duration Grade deviation Examination aids
Oral examination 30/100 1 hours
Assignment 70/100

Course content

Services are pervasive in our current societies; spanning both digital and physical environments. From eHealth services to eCommerce and traveling, public and private sector alike are service providers. In this course, you will learn about service design as a methodology. You will be coached in key techniques within service design, and learn how to analyze, plan, organize and make efficient costumer service journeys. The course will provide you with relevant skills for contributing to creating innovative user experiences of high quality.

Learning outcome

You will gain knowledge of:

  • Service design as a methodology
  • Techniques used in service design
  • Challenges and possibilities within a selected service chain

You will gain skills related to:

  • Creating a service blueprint
  • Conducting ethnographic-oriented methods to gain in-depth insights into user experiences related to services; for example observation technique.
  • Mapping costumer/user journeys.
  • Creating service blueprints
  • Prototyping and testing services

General competencies:

Upon graduation, you should be able to advice service providers on how to create high-quality user experiences and innovative services, through your ability to analyze, discuss, plan, streamline, design and prototype service chains.

Learning methods and activities

  • Seminars/Lectures/Workshops
  • Project-based case work/Group work
  • Supervision

2 mandatory supervisions

2 mandatory submissions with pass/fail

Mandatory submissions must be passed and supervision must be completed in order to do the exam.

Further on evaluation

Both project report and oral examination (on the basis of the project case work) must be passed in order to pass the course. 

Specific conditions

Course materials

The course material is subject to changes, but tentative books are:

This Is Service Design Doing: Applying Service Design Thinking in the Real World 1st Edition by Marc Stickdorn (Author), Markus Edgar Hormess (Author), Adam Lawrence (Author), Jakob Schneider (Author) 

This Is Service Design Methods: A Companion to This Is Service Design Doing 1st Edition by Marc Stickdorn (Author), Markus Edgar Hormess (Author), Adam Lawrence (Author), Jakob Schneider (Author)

Recommended books are: 

Good service. How to design services that work, by Lou Downe (Author)

More on the course



Version: 1
Credits:  7.5 SP
Study level: Intermediate course, level II


Term no.: 1
Teaching semester:  SPRING 2022

Language of instruction: Norwegian

Location: Gjøvik

Subject area(s)
  • Design Methodology
Contact information
Course coordinator:

Department with academic responsibility
Department of Design


Examination arrangement: Aggregate score

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Spring ORD Assignment 70/100





Room Building Number of candidates
Spring ORD Oral examination 30/100 2022-04-28 09:00
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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