Course content

Design management is a course that combines strategic thinking and design. In an age where innovation is crucial for competitive advantage, managing design processes is becoming increasingly important to navigate this landscape. Businesses that master design management can better adapt to changes in the market, create meaningful user experiences and develop services that create value.

The course provides in-depth knowledge in leading design processes and navigating design work in and with companies' strategies for creating and benefiting from value-creating products and services. In addition to a theoretical framework, the course will give students the opportunity to learn from real, industry issues and case studies to understand the practical aspects of design management. The students will also carry out a practical project based on their upcoming master's project.

The subject will, among other things, deal with:

• Design management
• Design strategy
• Management of design capital
• Anchoring, involvement and co-creation of design work
• Framework for understanding business strategies in public and private enterprise

Learning outcome

Knowledge

The student will..

• have specialized knowledge of design management in public and private enterprises• have advanced knowledge of how design contributes to value creation
• know the basic framework for validation, prioritization and decision-making in strategic design
• be able to analyze business-related issues
• be able to understand how to manage design capital and intangible assets
• know project management when purchasing design services from design providers internally and externally
• be able to independently discuss how design can lead to and be led to change

Skills

The student will be able to...

• lead design processes that fulfill or challenge the company's business area
• facilitate the anchoring, involvement and co-creation of key stakeholders within own design project
• apply central methods associated with design management
• independently define and pinpoint problem areas in line with a company's strategy
• independently communicate design work to internal and external stakeholders
• validate the problem with the problem owner and users

General competence

The student will be able to...

• communicate design work to the general public and colleagues
• use central subject terminology
• anchor, prioritize and make decisions based on design work
• independently define and point out a problem from a problem area

Learning methods and activities

Digital lectures

E-learning resources

Independent project work under supervision

Compulsory assignments

• Oblig
• Oblig

Specific conditions

Course materials

Course material can be adjusted up until the start of the course and will be available at the start of the course.