TEK1313 - Ideation and visualization


Examination arrangement

Examination arrangement: Assignment
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
Assignment 100/100

Course content

Idea development and basic design methodology

  • Freehand drawing and sketching as a method for idea generation and visualized thought process.
  • Methodology related to idea generation and dissemination of process; from brainstorming to processed sketch or presentation drawing.
  • Basic model building as a method for generating ideas and developing form.

Visualization and drawing techniques

  • Theory and exercises in sketching and freehand drawing.
  • Introduction to perspective drawing, analytical freehand drawing of three-dimensional shapes.
  • Introduction to 2D and 3D digital conceptual techniques and software for visualizing products.
  • Introduction to digital images from 3D models and photography of physical models.
  • Introduction to basic model building based on own sketches and drawings.
  • Characterization of objects through various sketching techniques.
  • Drawing as a method in the analysis of the structure of the objects.
  • Differentiation between idea sketches, concept sketches, presentation drawings and digital renderings.
  • Terminology related to the description and evaluation of one's own and others' work.

Visualization with color

  • Theory and exercises in color with an emphasis on color relationships and color systematics, based on basic color theory.
  • Color as a physical, physiological and chemical phenomenon.
  • Color as a tool in product semantics; interaction between color and function, color symbolism and color as a signal.
  • The inherent expressive possibilities and function of color and surfaces.

Learning outcome


The student

  • has insight into various creative methods for idea development and innovation
  • has knowledge of basic drawing methods for visualizing three-dimensional objects
  • has knowledge of the use of digital tools for visualizing an object
  • can categorize the various drawing methods such as sketching, perspective drawing, axonometric drawing, projection, presentation drawinghas knowledge of basic themes, theories, issues, processes, tools and methods within the subject area
  • can update their knowledge within the subject area.has a conscious relationship with colors as a physical, physiological and chemical phenomenon.have an understanding of how we see and how we experience colours
  • has knowledge of basic color theory and familiarity with color systems


The student

  • can choose and apply creative methods for developing and refining ideas and concepts.can use analytical freehand drawing as a tool in observation, analysis and reproduction of three-dimensional forms
  • has skills in freehand drawing and sketching techniques which involve knowledge of various digital and analogue drawing tools and drawing techniques
  • can use specialist terminology in communicating own work, and in evaluating the work of others.can justify the choice of colors based on theory and experience-based knowledge and put this in context with product semantics
  • can use colors to emphasize and support an idea in a design process.can evaluate and discuss the meaning of color for a product, and transfer this insight to product semantics
  • can apply professional knowledge and theory to practical issues and make reasoned choices based on reflection and an objective approach

General competence:

The student

  • can convey central subject matter such as theories, problems and solutions both in writing, orally and through relevant visual forms of expression
  • can exchange views and experiences with others with a background in the subject area and through this contribute to the development of good practice.knows basic methods within new thinking and innovation
  • can find, assess and refer to information and subject matter and present this in such a way that it illuminates a problem in an objective way

Learning methods and activities

Lectures, individual exercises under guidance, group assignments, oral reviews, written and visual submissions.

Compulsory assignments

  • Obligatory assignment

Further on evaluation

Obligatory assignments given formative assessment; graded pass or fail. Assignments must be graded pass to be able to take the final exam; a project work. One project work submitted digitally to Inspera. If fail: New project work must be submitted the next time the course is run. If the obligatory assignments are graded to fail the candidate must take the course anew.

Specific conditions

Course materials

- Erik Lerdal, (2017) Nyskapning, Arbeidsbok i kreative metoder, Gyldendal Norsk Forlag AS, 1. utgave. ISBN 978-82-05-50439-4

- Arne Valberg (2009) Fargenes verden, Tapir Akademisk forlag, Trondheim, ISBN: 978-82-519-2374-3

Supporting literature:

- Bakinger, Mark og Bardel, William (2013) Drawing Ideas; a hand-drawn approach for better design, Watson-Guptill Publications, New York

- Kevin Henry (2012), Drawing for product designers, Laurence King Publishing Ltd, ISBN: 978-1-85669-743-9

More on the course



Version: 1
Credits:  7.5 SP
Study level: Foundation courses, level I


Term no.: 1
Teaching semester:  AUTUMN 2024

Language of instruction: Norwegian

Location: Gjøvik

Subject area(s)
  • Design Methodology
Contact information
Course coordinator:

Department with academic responsibility
Department of Manufacturing and Civil Engineering


Examination arrangement: Assignment

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD Assignment 100/100 INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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