Examination arrangement

Course content

In this course, strategic and Industrial Design processes and methods will be discussed within the framework of deliberate and emergent management and design practices.

Topics that will be covered are:

- Product Planning and Goal Finding

- Product Service Systems Design

- Design Process and Methods

- Identity, Branding and Form giving

- Culture, Acculturation & Globalisation

- Stakeholder´s Participation & Network Development

These themes will be used in a case. The students will work in groups, and each group will work with private, non-governmental or governmental organisations. The organisation might deliver products or services. The assignments in this course are group reports that describe and communicate a structured product planning strategy. Accompanying the reports, students will present their work in several interim and one final presentation.

Learning outcome

Knowledge:

The candidate will learn how to envision global social, economic and technology trends, as well as develop future value propositions for an organisation, its related business eco-system and society through a systematic product planning and goal finding process.

Skills:

The candidate will learn to use fundamental design strategy tools, as well as know how to analyze and develop design strategies and how to exploit and apply design as a strategic tool in organizations. Moreover, he or she should be able to persuasively communicate and assimilate future value propositions and strategies in organizations.

General qualifications:

The course should render the candidate to be more conscious of his/her role as designer in strategy processes within organisations. Furthermore, he or she should be capable of managing strategic design processes and cultivate visual thinking, visualization and communication skills among actors involved in product planning.

Learning methods and activities

This project-based studio comprises of lecture series on Product Planning and Management, tutoring sessions and project work. The purpose of the lectures is to build a foundation and share methods and processes, which can be applied in the project work. Complementary to the lectures, student groups will engage in weekly tutoring sessions. The tutoring sessions aims to guide the students in their project work.

Further on evaluation

The student groups will be foremost evaluated and assessed on:

• How they document their processes, decision-making activities, strategies and outcomes following their strategies in a professional report.
• How they present their work in a final presentation.

For a re-take of an examination, all assessments during the course must be re-taken.

Specific conditions

Recommended previous knowledge

TPD4156 Design 7 - Service Design or TIØ4265 Strategic management or corresponding knowledge.

Required previous knowledge

Students should have completed at least 3 years og higher education at University or equivalent, in the area of design or a design related field.

Course materials

Buijs, J.A. (2012) The Delft Innovation Method: A Design Thinker's Guide to Innovation. 1st edition Boom Lemma, ISBN: 978-94-90947-47-7

Cagan, J. & Vogel, C.M.; (2002). Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Prentice Hall. ISBN 0-13-969694-6 (Selected chapters)

Calabretta, G., Gemser, G., & Karpen, I. (2016). Strategic Design: Eight essential practices every strategic designer must master. Bis publishers.

Osterwalder, A., & Pigneur, Y. (2010). Business model canvas. Self published. Last.

Whittington, R. (2003). What is Strategy- and does it matter? 2nd edition, Cengage Learning EMEA, UK. ISBN: 978-86152-377-8