TPD4166 - Design 8 - Strategy


Examination arrangement

Examination arrangement: Work
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
Work 100/100 1 semesters

Course content

In this course, strategic and Industrial Design processes and methods will be discussed within the framework of deliberate and emergent management and design practices.

Topics that will be covered are:

- Product Planning and Goal Finding

- Product Service Systems Design

- Design Process and Methods

- Identity, Branding and Form giving

- Culture, Acculturation & Globalisation

- Stakeholder´s Participation & Network Development

These themes will be used in a case. The students will work in groups, and each group will work with private, non-governmental or governmental organisations. The organisation might deliver products or services. The assignments in this course are group reports that describe and communicate a structured product planning strategy. Accompanying the reports, students will present their work in several interim and one final presentation.

Learning outcome


The candidate knows

  • how to envision global social, economic and technology trends
  • how to develop future value propositions for an organisation, its related business eco-system and society through a systematic product planning and goal finding process.


The candidate can

  • use fundamental design strategy tools, as well as know how to analyze and develop design strategies and how to exploit and apply design as a strategic tool in organizations.
  • persuasively communicate and assimilate future value propositions and strategies in organizations.

General qualifications:

The candidate is

  • more conscious of their role as designer in strategy processes within organisations.
  • capable of managing strategic design processes and cultivate visual thinking, visualization and communication skills among actors involved in product planning.

Learning methods and activities

This project-based course comprises of lecture series on Product Planning and Management, tutoring sessions and project work. The purpose of the lectures is to build a foundation and share methods and processes, which can be applied in the project work. Complementary to the lectures, student groups will engage in weekly tutoring sessions. The tutoring sessions aims to guide the students in their project work.

Further on evaluation

The student groups will be evaluated and assessed on:

  • How they document their processes, decision-making activities, strategies and outcomes following their strategies in a professional report.
  • How they present their work in a final presentation.

For a re-take of an examination, all assessments during the course must be re-taken.

Required previous knowledge

Students should have completed at least 3 years og higher education at University or equivalent, in a design related field.

Course materials

Buijs, J.A. (2012) The Delft Innovation Method: A Design Thinker's Guide to Innovation. 1st edition Boom Lemma, ISBN: 978-94-90947-47-7

Cagan, J. & Vogel, C.M.; (2002). Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Prentice Hall. ISBN 0-13-969694-6 (Selected chapters)

Calabretta, G., Gemser, G., & Karpen, I. (2016). Strategic Design: Eight essential practices every strategic designer must master. Bis publishers.

Osterwalder, A., & Pigneur, Y. (2010). Business model canvas. Self published. Last.

Whittington, R. (2003). What is Strategy- and does it matter? 2nd edition, Cengage Learning EMEA, UK. ISBN: 978-86152-377-8

More on the course



Version: 1
Credits:  7.5 SP
Study level: Second degree level


Term no.: 1
Teaching semester:  SPRING 2024

Language of instruction: English, Norwegian

Location: Trondheim

Subject area(s)
  • Design Strategies
  • Design Methodology
  • Entrepreneurship
Contact information
Course coordinator:

Department with academic responsibility
Department of Design


Examination arrangement: Work

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn UTS Work 100/100 INSPERA
Room Building Number of candidates
Spring ORD Work 100/100



Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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