Examination arrangement

Course content

In this studio, strategic and Industrial Design processes and methods will be discussed within the framework of deliberate and emergent management and design practices. Topics, which will be covered, are:
- Product Planning and Goal Finding
- Product Service Systems Design
- Design Process and Methods
- Identity, Branding and Form giving
- Culture, Acculturation & Globalisation
- Stakeholder´s Participation & Network Development
Those themes will be used in a case. The students will work in groups, and each group will work with their enterprise. The enterprice might deliver products or services.
The deliverables for this studio are group reports that describe and communicate a structured product planning strategy. Accompanying the reports, students will present their work in two interim and one final presentation.

Learning outcome

Knowledge: The candidate will learn how to envision global social, economic and technology trends, as well as develop future value propositions for an organisation, its related business eco-system and society through a systematic product planning and goal finding process.

Skills: The candidate will learn to use fundamental design strategy tools. Know how to analyze and develop design strategies and how to exploit and apply design as a strategic tool in organizations. Moreover, he or she should be able to persuasively communicate and assimilate future value propositions and strategies in organizations.

General qualifications: The course should render the candidate to be more conscious of his/her role as designer in strategy processes within organisations. Furthermore, he or she should be capable of managing strategic design processes and cultivate visual thinking, visualization and communication skills among actors involved in product planning.

Learning methods and activities

The studio comprises of lecture series on Product Planning and Management as well as selected strategic management and design topics. The purpose of the lectures is to build a foundation and share methods and processes, which can be applied in the project work. The project work will be group work.

Further on evaluation

For a re-take of an examination, all assessments during the course must be re-taken.

Specific conditions

Recommended previous knowledge

TPD4156 Design 7 - Service Design or TIØ4265 Strategic management or corresponding knowledge. The course is limited to students of Industrial Design Engineering and NTNU School of Entrepreneurship.

Course materials

Buijs, J.A. (2012) The Delft Innovation Method: A Design Thinker's Guide to Innovation. 1st edition Boom Lemma, ISBN: 978-94-90947-47-7
Cagan, J. & Vogel, C.M.; (2002). Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Prentice Hall. ISBN 0-13-969694-6 (Selected chapters)
Whittington, R. (2003). What is Strategy- and does it matter? 2nd edition, Cengage Learning EMEA, UK. ISBN: 978-86152-377-8
Hand-Out: Product Planning and Management Guide to be directly applied for project work.
Compendium: Selected articles. Each academic year, the selection of articles will be adjusted based on the context of the projects.