Faculty of Economics and Management

Research

– Department of International Business

Much of the research at Department of International Business is related to the regional industries, and in particular the Marine and the Maritime sectors.

Research Areas:

  • Customer-value creation in global value chains
  • International marketing (country-of-origin, reputation/image, branding, brand value)
  • Regional innovation, "triple helix" and global competition
  • International business models and strategies

Funded Research Projects:

Scientific publications 2004-2015:

Thu, 05 Jan 2017 10:32:48 +0100