Course - Global customer values - AE512213
AE512213 - Global customer values
About
Examination arrangement
Examination arrangement: Assignment and Written examination
Grade: Letters
Evaluation | Weighting | Duration | Grade deviation | Examination aids |
---|---|---|---|---|
Written examination | 60/100 | 6 timer | ||
Portfolio assessment | 40/100 |
Course content
Management accounting - an overview:
- Management accounting and decision making
- Balanced scorecards and strategy maps
- Costs, costing (absorption costing, activity based costing, TDABC, etc.) and profitability analyses (products, customers, etc.)
- Measuring and managing process performance (technologies, "lean", "just in time", "kaizen costing", etc.)
- Measuring and managing life-cycle costs ("target costing", life-cycle revenues, benchmarking, etc)
- Management accounting and control systems
- Budgets for planning and coordination
- Financial control
Global customer values - an introduction:
- The creation of customer values ("value for money")
- The creation of economic customer values ("money for value")
- The creation of a customer oriented organizational culture ("businesslike customer orientation")
Customer value in global business markets:
- Understanding customer value in global business markets
- Creating customer value in global business markets
- Delivering customer value in global business markets
Customer values in consumer markets:
- Measurements of customer preferences
- Measurements of the importances of attributes with respect to value creation in consumer markets
Economic customer values:
- Customer profitability accounting (and other market oriented accounts)
- Customer profitability analysis
- Customer equity (customer life-time value)
- Customer profitability and risks (customer credit risks, country risks, etc.)
- Customer segments based on customer profitability etc.
Customer relationships, business-like customer orientation (the creation of reciprocal and long-term additional value) and a customer-value oriented organisational culture (based on customer and market orientation, social responsibility and sustainable economic development)
Customer loyalty models (relationships between attributes, customer satisfaction, image/reputation, customer loyalty and customer profitability), customer barometers, etc.
Learning outcome
Knowledge:
- Be competent in the field's terminology
- Have in-depth knowledge of central issues and problems related to management accounting emphasizing global customer values
- Have in-depth competence in customer values on international business and customer markets (what generates customer value, how to develop customer value and how to supply customer value)
- Have advanced knowledge in market-oriented accounting and profitability analyses, especially with respect to the elaboration of customer profitability accounting and customer profitability analyses including customer segmentation approaches and customer credit risks
Skills:
- Be able to communicate problems, issues and analyses in the field, and draw conclusions
- Know how to use various tools when analyzing customer values
General competence:
- Have in-depth knowledge about attitudes and drivers of change processes concerning customers (Market orientation, customer orientation, etc.)
- Ability to contribute to an innovative and profitable further development of the customer value proposition
Learning methods and activities
Lectures, guest lectures, quizzes and discussions, exercises (management accounting, customer profitability accounting, customer profitability analyses, etc.), presentations (case, literature, etc.). This includes both individual work and group work involving groups of maximum four students. A portfolio is established for each student as part of the evaluation of the subject, including assignments and presentations, both individual and in groups (case, literature/articles, etc.), exercises, quizzes, discussions, etc.
Mandatory assignments:
Active participation in the classes is strongly recommended.
Further on evaluation
6 hour individual written exam (60%)
Portfolio (40%)
To be awarded a grade, both exams must be passed.Resit exam:Same arrangement.Students are entitled to re-sit only the part of the examination in which they have had legitimate reasons for an absence or have failed.A re-sit examination will take place only during the designated period for re-sit examinations.
Specific conditions
Admission to a programme of study is required:
Entreprenørskap (MENTRE)
Finansiell økonomi (MFINØK)
Industriell økonomi og teknologiledelse (MTIØT)
Internasjonal Business og Markedsføring (860MIB)
Samfunnsøkonomi (MSØK)
Økonomi og administrasjon (ØAMSC)
Recommended previous knowledge
As for the study programme.
Required previous knowledge
The course is only available to students who have been admitted to the current degree programmes:
- Master in International Business and Marketing, at Department of International Business (NTNU Aalesund)
- Master in Business Administration, at Trondheim Business School (NTNU Trondheim)
- Master in Financial Economics, and Master in Economics, at Department of Economics (NTNU Trondheim)
- Master in Entrepreneurship, and Master in Industrial Economics and Technology Management, at Department of Industrial Economics and Technology Management (NTNU Trondheim)
Credit reductions
Course code | Reduction | From | To |
---|---|---|---|
AE511516 | 7.5 | ||
AE511616 | 7.5 |
No
Version: 1
Credits:
15.0 SP
Study level: Second degree level
Term no.: 1
Teaching semester: AUTUMN 2017
Language of instruction: English
-
- Economics and Administration
- Øyvind Helgesen
- Elena Panteleeva
- Mark Pasquine
- Per Bjarte Solibakke
- Øyvind Helgesen
Department with academic responsibility
Department of International Business
Examination
Examination arrangement: Assignment and Written examination
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
-
Autumn
ORD
Portfolio assessment
40/100
Submission
2017-11-24 -
Room Building Number of candidates - Autumn ORD Written examination 60/100 2017-11-29 09:00
-
Room Building Number of candidates - Spring UTS Written examination 60/100 2018-05-11 09:00
-
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"