Course - Industrial Marketing and International Business - TIØ4235
TIØ4235 - Industrial Marketing and International Business
Examination arrangement: Work
|Evaluation||Weighting||Duration||Grade deviation||Examination aids|
The course is a graduate course for students with special interests in marketing and international business development. The course has two main parts. The first part deals with industrial marketing and especially on strategc industry analysis, understanding organizational buying behavior and management of market channels. The second part offers and introduction to major theories and trends within international business. We discuss the main challenges that firms meet when they expand their activities internationally. Throughout the course it will be given examples from Norwegian and international firms in lectures and case discussions. The case discussions aim to illustrate how successful firms have overcome the challenges presented in the lectures and will demand some preparations from the participants.
The course is given at the 4th year in the MTIØT program and is mandatory in the first year of the MIENTRE program and aims to contribute to objective 2.2 in the MTIØT objective that requires: "Knowledge ...in line with a masters student in business administration in comparable international studies". The course should give general knowledge on industrial marketing, internationalization, international management and international business. The course should give specific knowledge on how to develop business marketing strategies particularly directed towards international customers. The course should also give specific knowledge on how to handle typical challenges that managers face in international organizations. By taking this course it is expected that the students can: (1) understand and manage the central concepts of industrial marketing, (2) to be able to perform the strategic analysis that forms the basis of robust marketing strategies, (3) understand and manage the central concepts and theories of international business, and finally (4) to be able to apply this knowledge to real cases.
Learning methods and activities
Lectures, case discussions and mandatory assignments. Students will be graded from two written assignments and two case assignments. The written assignments counts for 40 % of your total grade. The case assignments counts for 60 %. The written assignments is done individually, case assignments in groups.
Further on evaluation
Four assignments provides the basis for the grade i this course. In the case that the exam has to be done again, all assignments needs to be taken again.
Compulsory activities from previous semester may be approved by the department.
Recommended previous knowledge
A precondition for the course TIØ4165 Marketing Management and TIØ4265 Strategic Management or similar qualifications. MIENTRE-students will normally be qualified.
To be announced at course start.
Credits: 7.5 SP
Study level: Second degree level
Term no.: 1
Teaching semester: SPRING 2022
Language of instruction: English
- Technological subjects
Department with academic responsibility
Department of Industrial Economics and Technology Management
Examination arrangement: Work
- Term Status code Evaluation Weighting Examination aids Date Time Digital exam Room *
- Spring ORD Work 100/100
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"