Course - Industrial Marketing and International Business - TIØ4235
Industrial Marketing and International Business
About
About the course
Course content
The course is a graduate course for students with special interests in marketing and international business development. The course has two main parts. The first part deals with industrial (B2B) marketing and especially on strategic industry analysis, understanding organizational buying behavior, management of market channels, and marketing of new technology products. The second part offers both an introduction to major theories and trends within international business, and an introduction to sustainability strategies. We discuss the main challenges that firms meet when they expand their activities internationally with special focus on sustainability. Throughout the course it will be given examples from Norwegian and international firms in lectures and case discussions. The case discussions aim to illustrate how successful firms have overcome the challenges presented in the lectures and will demand some preparations from the participants.
Learning outcome
The course is given at the 4th year in the MTIØT program and is mandatory in the first year of the MIENTRE program. The course should give general knowledge on industrial (B2B) marketing, internationalization, international business, and related sustainability strategies. The course should give specific knowledge on how to develop business marketing strategies particularly directed towards international customers, and on how to handle typical challenges that managers face in international organizations. The course should also give specific knowledge on sustainability challenges and how to integrate sustainability in business marketing strategies. By taking this course it is expected that the students can: (1) understand and manage the central concepts of industrial marketing, (2) to be able to perform the strategic analysis that forms the basis of robust marketing strategies, (3) understand and manage the central concepts and theories of international business, (4) understand and manage sustainability aspects and sustainability strategies in an industrial and international marketing context, and finally (5) to be able to apply this knowledge to real cases.
Learning methods and activities
Lectures and case discussions.
Compulsory assignments
- Weekly assignments
Further on evaluation
Assessment Component 1: Group Take-Home Examination (49%)
Written take-home examination in groups of up to four students, conducted over approximately six days, with a maximum length of 20 pages. The groups shall analyse and answer questions related to a business case based on the course literature. All aids are permitted. The group receives a joint grade.
Assessment Component 2: Group Oral Examination (51%)
Approximately 30 minutes per group. The group presents its solution to a case assignment and answers questions from the examiner related both to the case assignment and to the course syllabus in general. All group members must participate actively. Grades may be awarded individually.
Recommended previous knowledge
A precondition for the course is to have done TIØ4165 Marketing Management and TIØ4265 Strategic Management or similar qualifications. MIENTRE-students will normally be qualified.
Course materials
To be announced at course start.
Syllabus
Credit reductions
| Course code | Reduction | From |
|---|---|---|
| SIS1063 | 7.5 sp |
Subject areas
- Industrial Economics and Technology Management
- Economics and Management
- Technological subjects
Contact information
Course coordinator
Lecturers
Department with academic responsibility
Department of Industrial Economics and Technology Management