Course - B2B Marketing and Technology Strategy - TMF410
B2B Marketing and Technology Strategy
About
About the course
Course content
- Business-to-business markets and marketing
- Value creation in B2B exchange
- Different theoretical perspectives of inter-firm relationships and networks
- Development and maintenance of buyer-supplier relationships
- Management of customer relationships
- Sales and new customers
- Flexible market offerings
- Industrial buying processes
- Innovation and technology development in a B2B context
- Price-setting in B2B markets
- B2B marketing channels
- B2B market strategy
- The significance of CSR and sustainability for B2B strategy
Learning outcome
Knowledge
- Advanced knowledge about industrial marketing as a theoretical field
- Advanced knowledge regarding different forms of business cooperation and development of relationships between companies in value based market offerings.
- Advanced knowledge regarding how business relationships are connected in larger business networks.
- Understand the significance of CSR and sustainability for B2B strategic decision making.
Skills
- Be able to understand and analyze how companies create and deliver value to suppliers, intermediaries and new and existing customers.
- Can explain and analyze buying- and selling processes between firms.
- Can understand and analyze how companies can establish and develop cooperative relationships with customers.
General knowledge
- Knowledge of how insight in different theories of industrial marketing, cooperation and business relationships can improve how firms understand, create and deliver value while contributing to sustainable development.
- Gained insight in critical thinking to manage typical challenges related to management of industrial relationships.
Learning methods and activities
Lectures, case discussions, student presentations
Further on evaluation
The exam is divided into two parts. The written exam counts 60% and the assignment, which must be written in groups of 3-5 students, counts 40% of the overall grade.
It is possible to improve a part-assessment in a course. New assessment if not passed, see supplementary rules at Faculty of Economics.
In the case of a re-sit exam and the last exam after the course has been discontinued, the form of assessment may be changed to an oral exam
The course is only available to students admitted to a study programme under "special conditions".
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Specific conditions
Admission to a programme of study is required:
Economics (MSØK)
Economics (MSØK/5)
Economics and Business Administration (MSIVØK5)
Economics and Business Administration (ØAMSC)
Entrepreneurship (MENTRE)
Financial Economics (MFINØK)
Industrial Economics and Technology Management (MTIØT)
International Business and Marketing (860MIB)
Management of Technology (ØAMLT)
NTNU School of Entrepreneurship (MIENTRE)
Recommended previous knowledge
None
Required previous knowledge
None
Course materials
The curriculum will be published at the beginning of the semester.
Subject areas
- Economics and Administration
Contact information
Examination
Examination
Ordinary examination - Autumn 2025
School exam
The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.