Course - Industrial Marketing - TMF410
TMF410 - Industrial Marketing
About
Examination arrangement
Examination arrangement: Aggregate score
Grade: Letter grades
Evaluation | Weighting | Duration | Grade deviation | Examination aids |
---|---|---|---|---|
Assignment | 50/100 | |||
School exam | 50/100 | 4 hours | E |
Course content
- Business-to-business markets and marketing
- Value creation in B2B exchange
- Different theoretical perspectives of inter-firm relationships and networks
- Development and maintenance of buyer-supplier relationships
- Management of customer relationships
- Sales and new customers
- Flexible market offerings
- Industrial buying processes
- Innovation and technology development in a B2B context
- Price-setting in B2B markets
- B2B marketing channels
- B2B market strategy
- The significance of CSR and sustainability for B2B strategy
Learning outcome
Knowledge
- Advanced knowledge about industrial marketing as a theoretical field
- Advanced knowledge regarding different forms of business cooperation and development of relationships between companies in value based market offerings.
- Advanced knowledge regarding how business relationships are connected in larger business networks.
- Understand the significance of CSR and sustainability for B2B strategic decision making.
Skills
- Be able to understand and analyze how companies create and deliver value to suppliers, intermediaries and new and existing customers.
- Can explain and analyze buying- and selling processes between firms.
- Can understand and analyze how companies can establish and develop cooperative relationships with customers.
General knowledge
- Knowledge of how insight in different theories of industrial marketing, cooperation and business relationships can improve how firms understand, create and deliver value while contributing to sustainable development.
- Gained insight in critical thinking to manage typical challenges related to management of industrial relationships.
Learning methods and activities
Lectures, case discussions, student presentations
Further on evaluation
It is possible to improve a part-assessment in a course. New assessment if not passed, see supplementary rules at Faculty of Economics.
Admission to study program is required, see "special conditions".
Specific conditions
Admission to a programme of study is required:
Economics (MSØK)
Economics (MSØK/5)
Economics and Business Administration (MSIVØK5)
Economics and Business Administration (ØAMSC)
Entrepreneurship (MENTRE)
Financial Economics (MFINØK)
Industrial Economics and Technology Management (MTIØT)
International Business and Marketing (860MIB)
Management of Technology (ØAMLT)
NTNU School of Entrepreneurship (MIENTRE)
Recommended previous knowledge
None
Required previous knowledge
None
Course materials
The curriculum will be published at the beginning of the semester.
No
Version: A
Credits:
7.5 SP
Study level: Second degree level
Term no.: 1
Teaching semester: AUTUMN 2024
Language of instruction: Norwegian
Location: Trondheim
- Economics and Administration
Department with academic responsibility
NTNU Business School
Examination
Examination arrangement: Aggregate score
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
- Autumn ORD School exam 50/100 E 2024-12-17 15:00 INSPERA
-
Room Building Number of candidates SL311 lyseblå sone Sluppenvegen 14 38 SL520 Sluppenvegen 14 1 SL238 Sluppenvegen 14 1 -
Autumn
ORD
Assignment
50/100
Release
2024-11-18Submission
2024-11-25
08:00
INSPERA
12:00 -
Room Building Number of candidates - Summer UTS School exam 50/100 E INSPERA
-
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"