Njål Sivertstøl
Njål Sivertstøl
Associate Professor
Department of International Business Faculty of Economics and ManagementBackground and activities
Education
Norwegian School of Economics NHH: PhD
- Focus area: Marketing, affiliated with the Center for Service Innovation
- Dissertation: Online communities for customer support - A study of participation and its antecedents
Norwegian School of Economics NHH: Master of Science in Business Administration - Siviløkonom
- Focus area: International Business
- Master thesis: The Global High Tech Culture - A study of Norwegian High Tech companies in Bangalore
Experience
Sopra Steria: Manager/consultant
- Service design, digitalization, innovation, and user experience
Telenor: Researcher/consultant/UX researcher
- Digitalization, innovation, user experience, and international marketing.
Bekk Management Consulting: Consultant
- Branding, strategy, and organization
Norwegian Scool of Economics and Business Administration: Assistand professor/Research Schoolar
- Research, teaching, and supervision.
Sparebanken Møre: Account manager
- Investments, insurance, and morgages.
Teaching areas
Marketing
Digital marketing
Innovation
Research areas
Marketing
International marketing
Digital marketing
Co-creation
Innovation
Digitalization
Tjenesteinnovasjon
Selected publications in professional journals and blogs
Sunnmørsposten: Jacu måtte kline til digitalt
Shifter.no: Bedriftsintern innovasjon: seks råd for å lykkes
kampanje.com: Slik lykkes du med internasjonal markedsføring
Computerworld.no: Gjør kunden til verdiskaper: slik går du frem
Sterkblanding.no: 6 råd for å lykkes med digitale innovasjonsplattformer
Sterkblanding.no: Internasjonal markedsføring: 3 viktige punkter for å lykkes
Sterkblanding.no: Gjør kunden til verdiskaper: slik går du frem
Courses
- AM304119 - Digital Marketing Analytics
- AV600317 - Digital Marketing Strategy
- AI521516 - Digital Marketing Innovation
- AM101221 - An introduction to MIL
- AI521820 - Commercialization of Innovation
- AM101108 - Marketing - Basic Course
Scientific, academic and artistic work
A selection of recent journal publications, artistic productions, books, including book and report excerpts. See all publications in the database
Journal publications
- (2020) Bør norske merkevarer i asiatiske markeder kulturtilpasses? Krysskulturelle forskjeller i emosjonelle responser på reklame. Magma - Tidsskrift for økonomi og ledelse.
- (2019) Elicitation of Salient Brand Emotions in Western and Asian Markets: The Role of Elicitation Context. International Journal of Market Research (IJMR). vol. 61 (5).
- (2019) Developing brand emotions across cultures: Effects of self-construal and context. Journal of Consumer Marketing. vol. 36 (4).
- (2018) Exploring employee interactions and quality of contributions in intra‐organisational innovation platforms. Creativity and Innovation Management.
- (2016) Samskaping av tjenester - fire måter kunder skaper verdi på. Magma - Tidsskrift for økonomi og ledelse.
- (2016) Why help others? A study of consumers' participation in online communities for customer support. Journal of the Knowledge Economy.
Part of book/report
- (2021) Betre digital kundestøtte? La kundane hjelpe kvarandre!. Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen.
- (2019) Applying Design-Thinking to Innovate, Validate, and Implement New Digital Services. Handbook of Research on Customer Engagement.
Report/dissertation
- (2015) Online communities for customer support. A study of participation and its antecedents. 2015.
- (2006) The global High Tech culture - A study of Norwegian High Tech companies in Bangalore. 2006.