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Språkvelger

Norsk

Njål Sivertstøl

Njål Sivertstøl

Associate Professor
Department of International Business
Faculty of Economics and Management

njal.sivertstol@ntnu.no
+4790546224 Kompasset, Ålesund
About Publications Teaching Media

About

Education

Norwegian School of Economics NHH: PhD

  • Focus area: Marketing, affiliated with the Center for Service Innovation 
  • Dissertation: Online communities for customer support - A study of participation and its antecedents

Norwegian School of Economics NHH: Master of Science in Business Administration - Siviløkonom 

  • Focus area: International Business
  • Master thesis: The Global High Tech Culture - A study of Norwegian High Tech companies in Bangalore

 

Experience

Sopra Steria: Manager/consultant

  • Service design, digitalization, innovation, and user experience 

Telenor: Researcher/consultant/UX researcher

  • Digitalization, innovation, user experience, and international marketing. 

Bekk Management Consulting: Consultant

  • Branding, strategy, and organization

Norwegian Scool of Economics and Business Administration: Assistand professor/Research Schoolar 

  • Research, teaching, and supervision.

Sparebanken Møre: Account manager

  • Investments, insurance, and morgages.

 

Teaching areas

Marketing

Digital marketing

Innovation

 

Research areas

Marketing

International marketing

Digital marketing

Co-creation

Innovation

Digitalization

Tjenesteinnovasjon

 

Selected publications in professional journals and blogs

Sunnmørsposten: Jacu måtte kline til digitalt  

Shifter.no: Bedriftsintern innovasjon: seks råd for å lykkes

kampanje.com: Slik lykkes du med internasjonal markedsføring

Computerworld.no: Gjør kunden til verdiskaper: slik går du frem 

Sterkblanding.no: 6 råd for å lykkes med digitale innovasjonsplattformer

Sterkblanding.no: Internasjonal markedsføring: 3 viktige punkter for å lykkes

Sterkblanding.no: Gjør kunden til verdiskaper: slik går du frem

Publications

  • Chronological
  • By category
  • See all publications in Cristin

2022

  • Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G.; Haugen, Hege Mathea; Sivertstøl, Njål. (2022) The impact of cultural variability on brand stereotype, emotion and purchase intention. Journal of Consumer Marketing. volum 40 (1).
    Academic article

2021

  • Sivertstøl, Njål. (2021) Betre digital kundestøtte? La kundane hjelpe kvarandre!. Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen.
    Academic chapter/article

2020

  • Sivertstøl, Njål; Supphellen, Magne; Jakubanecs, Alexander; Haugen, Hege Mathea. (2020) Bør norske merkevarer i asiatiske markeder kulturtilpasses? Krysskulturelle forskjeller i emosjonelle responser på reklame. Magma - Tidsskrift for økonomi og ledelse.
    Academic article

2019

  • Borge, Hege Louise; Sivertstøl, Njål. (2019) Gjør kunden til verdiskaper: slik går du frem. Computerworld.no.
    Popular scientific article
  • Sivertstøl, Njål; Fjuk, Annita. (2019) Applying Design-Thinking to Innovate, Validate, and Implement New Digital Services. Handbook of Research on Customer Engagement.
    Chapter
  • Jakubanecs, Aleksandrs; Supphellen, Magne; Fedorikhin, Alexander; Haugen, Hege Mathea; Sivertstøl, Njål. (2019) Elicitation of Salient Brand Emotions in Western and Asian Markets: The Role of Elicitation Context. International Journal of Market Research (IJMR). volum 61 (5).
    Academic article
  • Jakubanecs, Aleksandrs; Supphellen, Magne; Haugen, Hege Mathea; Sivertstøl, Njål. (2019) Developing brand emotions across cultures: Effects of self-construal and context. Journal of Consumer Marketing. volum 36 (4).
    Academic article
  • Sivertstøl, Njål. (2019) Bedriftsintern innovasjon: seks råd for å lykkes. shifter.
    Popular scientific article
  • Sivertstøl, Njål. (2019) Slik lykkes du med internasjonal markedsføring. kampanje.com.
    Popular scientific article

2018

  • Chasanidou, Dimitra; Sivertstøl, Njål; Hildrum, Jarle. (2018) Exploring employee interactions and quality of contributions in intra‐organisational innovation platforms. Creativity and Innovation Management.
    Academic article

2016

  • Sivertstøl, Njål. (2016) Samskaping av tjenester - fire måter kunder skaper verdi på. Magma - Tidsskrift for økonomi og ledelse.
    Academic article
  • Sivertstøl, Njål. (2016) Why help others? A study of consumers' participation in online communities for customer support. Journal of the Knowledge Economy.
    Academic article

2015

  • Sivertstøl, Njål; Kleppe, Ingeborg Astrid. (2015) Online communities for customer support. A study of participation and its antecedents. 2015.
    PhD thesis

2006

  • Sivertstøl, Njål; Kleppe, Ingeborg Astrid. (2006) The global High Tech culture - A study of Norwegian High Tech companies in Bangalore. 2006.
    Master thesis

Scientific articles

  • Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G.; Haugen, Hege Mathea; Sivertstøl, Njål. (2022) The impact of cultural variability on brand stereotype, emotion and purchase intention. Journal of Consumer Marketing. volum 40 (1).
    Academic article
  • Sivertstøl, Njål; Supphellen, Magne; Jakubanecs, Alexander; Haugen, Hege Mathea. (2020) Bør norske merkevarer i asiatiske markeder kulturtilpasses? Krysskulturelle forskjeller i emosjonelle responser på reklame. Magma - Tidsskrift for økonomi og ledelse.
    Academic article
  • Jakubanecs, Aleksandrs; Supphellen, Magne; Fedorikhin, Alexander; Haugen, Hege Mathea; Sivertstøl, Njål. (2019) Elicitation of Salient Brand Emotions in Western and Asian Markets: The Role of Elicitation Context. International Journal of Market Research (IJMR). volum 61 (5).
    Academic article
  • Jakubanecs, Aleksandrs; Supphellen, Magne; Haugen, Hege Mathea; Sivertstøl, Njål. (2019) Developing brand emotions across cultures: Effects of self-construal and context. Journal of Consumer Marketing. volum 36 (4).
    Academic article
  • Chasanidou, Dimitra; Sivertstøl, Njål; Hildrum, Jarle. (2018) Exploring employee interactions and quality of contributions in intra‐organisational innovation platforms. Creativity and Innovation Management.
    Academic article
  • Sivertstøl, Njål. (2016) Samskaping av tjenester - fire måter kunder skaper verdi på. Magma - Tidsskrift for økonomi og ledelse.
    Academic article
  • Sivertstøl, Njål. (2016) Why help others? A study of consumers' participation in online communities for customer support. Journal of the Knowledge Economy.
    Academic article

Journal publications

  • Borge, Hege Louise; Sivertstøl, Njål. (2019) Gjør kunden til verdiskaper: slik går du frem. Computerworld.no.
    Popular scientific article
  • Sivertstøl, Njål. (2019) Bedriftsintern innovasjon: seks råd for å lykkes. shifter.
    Popular scientific article
  • Sivertstøl, Njål. (2019) Slik lykkes du med internasjonal markedsføring. kampanje.com.
    Popular scientific article

Part of book/report

  • Sivertstøl, Njål. (2021) Betre digital kundestøtte? La kundane hjelpe kvarandre!. Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen.
    Academic chapter/article
  • Sivertstøl, Njål; Fjuk, Annita. (2019) Applying Design-Thinking to Innovate, Validate, and Implement New Digital Services. Handbook of Research on Customer Engagement.
    Chapter

Report

  • Sivertstøl, Njål; Kleppe, Ingeborg Astrid. (2015) Online communities for customer support. A study of participation and its antecedents. 2015.
    PhD thesis
  • Sivertstøl, Njål; Kleppe, Ingeborg Astrid. (2006) The global High Tech culture - A study of Norwegian High Tech companies in Bangalore. 2006.
    Master thesis

Teaching

Courses

  • AI521820 - Commercialization of Innovation
  • AI521516 - Digital Marketing Innovation
  • AM101108 - Marketing - Basic Course
  • AV600317 - Digital Marketing Strategy
  • AM101221 - An introduction to MIL
  • AM304119 - Digital Marketing Analytics

Media

2021

  • Programme participation
    Sivertstøl, Njål. (2021) Pandemi: Jacu måtte kline til digitalt. Sunnmørsposten [Avis]. 2021-03-11.

2019

  • Academic lecture
    Ng, Sharon; Goh, Kim Huat; Sivertstøl, Njål; Haugen, Hege Mathea. (2019) Who and When Will Consumers Choose Online Versus Offline Platforms: Omni-Channel Customer Service In a Digital Economy. Frontiers in Service 2019 . Frontiers in Service 2019; Singapore. 2019-07-18 - 2019-07-21.

2018

  • Academic lecture
    Ng, Sharon; Goh, Kim Huat; Haugen, Hege Mathea; Sivertstøl, Njål. (2018) Hanging on to the Past: Omni-Channel Customer Service in a Digital Economy. EMAC Conference . EMAC; Glasgow. 2018-05-29 - 2018-06-01.

2017

  • Academic lecture
    Jakubanecs, Alexander; Supphellen, Magne; Haugen, Hege Mathea; Sivertstøl, Njål. (2017) Patterns of Emotional Brand Experiences Across Cultures: The Role of Context and Social Orientation of Emotions. Marketing Advances (MA) Conference . Marketing Advances Conference; Atlanta. 2017-11-02 - 2018-10-03.
  • Academic lecture
    Jakubanecs, Alexander; Supphellen, Magne; Haugen, Hege Mathea; Sivertstøl, Njål. (2017) The Role of Context and Social Orientation of Emotion. The Association for Consumer Research (ACR) Conference . The Association for Consumer Research (ACR); Berlin. 2017-10-27 - 2017-10-30.

2015

  • Interview
    Sivertstøl, Njål. (2015) Både kunder og selskaper tjener på nettforumer. forsking.no [Fagblad]. 2015-06-15.

2010

  • Academic lecture
    Sivertstøl, Njål. (2010) Co-creation in consumer communities. FIBE Doctoral Colloqium in Business Administration ; NHH, Bergen. 2010-01-06 - 2010-01-06.
  • Academic lecture
    Sivertstøl, Njål. (2010) Online Communities for co-creation. PhD Colloquium at the EACR conference . European Association for Consumer Research (EACR) Conference; London. 2010-06-28 - 2010-06-30.

2009

  • Academic lecture
    Sivertstøl, Njål. (2009) It´s hard to be a BMW driver. PhD Colloquium at the Johan Arndt Marketing Conference . Johan Arndt Marketing Conference, TØH; Trondheim. 2009-02-02 - 2009-02-04.
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