Aim of the Project
TRONDHEIM ANALYTICA (TA) seeks to address one of the most profound challenges for democracy in the 21st century: the social media revolution and its attendant problems of fake news, message targeting, and echo chambers. When political campaigning moves from the public sphere of newspaper, television, and billboards to the public-private sphere of personalised news feeds on Facebook and Twitter, accountability is diminished and the scope for journalistic inquiry and political debate restricted. Alongside these pitfalls, this digital environment also holds potential to empower citizens. TA aims to study and improve democratic engagement via social media, by:
- developing tools for studying public opinion through merging big data analysis with qualitative analysis. This will allow a transparent sophisticated examination of social media content.
- raising awareness among decision makers, academics, and the general public as to the potentials and pitfalls of social media profiling.
- studying the strategies of successful social media campaigns and use the findings to develop strategies for future campaigns of democratic engagement.
TA in the News
- 2018-04-28: NTNU-forskning: Hvor mye avslører bruk av sosiale medier om våre politiske standpunkter? (Teknisk Ukeblad, in Norwegian)
- 2018-04-11: – Kunnskapen burde ikke bare være hos de som har råd til å betale selskaper som Cambridge Analytica (E24.no, in Norwegian)
- 2018-04-10: How much does our use of social media reveal about our political views? (Gemini Research News)
- 2018-04-10: Hvor mye vet Facebook om dine politiske meninger? (Forskning.no, in Norwegian)
- 2018-04-09: Hvor mye vet Facebook om dine politiske meninger? (Gemini.no, in Norwegian)
- 7 June 2018: Trondheim Analytica associates Özlem Özgöbek and Jon Atle Gulla co-organize the 6th International Workshop on News Recommendation and Analytics (INRA 2018), 23-26 October, Turin, Italy.
- 28 May 2018: The application procedure for PhD positions is now closed.
- 18 April 2018: Trondheim Analytica invites applications for four PhD positions.
Associated project members
- Christos Doulkeridis, Department of Digital Systems, University of Piraeus
- Alexandra Georgakopoulou, School of Education, Communication & Society, King's College London
- Malanie Magin, Department of Sociology and Political Science, NTNU
- Peter Maurer, Department of Sociology and Political Science, NTNU
- Christian Rauh, WZB - Berlin Social Science Center
- Paolo Rosso, PRHLT research center, Universitat Politècnica de València
- Anamaria Dutceac Segesten, The Centre for Languages and Literature, Lund University