What will you learn? - International Business and Marketing - Master's Programme
What will you learn?
The Master's in International Business and Marketing combines academic knowledge with practical experience, preparing you to understand, analyse and navigate an increasingly international and changing business environment.
Develop an international perspective
Gain a deeper understanding of how companies operate, compete and create value across international markets. You will learn to analyse complex issues within international business, marketing, innovation and entrepreneurship, and understand how organisations respond to opportunities and challenges across borders.
Get close to industry
Throughout the programme, you will meet companies and industry representatives through guest lectures, projects and other learning activities. You can also collaborate with an organisation through your internship or master's thesis, giving you opportunities to build connections between academic knowledge and business practice.
Learn in a small and engaging environment
With around 30 students in each cohort, the programme offers a close-knit learning environment with opportunities for discussion, teamwork and interaction with lecturers and fellow students. You will learn to communicate analyses, ideas and results clearly and professionally – both to specialists and to leaders, clients and partners from different backgrounds.
Turn knowledge into real-world experience
The programme challenges you to apply theories and methods to real business problems, identify opportunities and challenges, and develop well-reasoned solutions. Through practical problem-solving, teamwork and the opportunity to complete an internship, you will develop analytical skills and strategic insight that can be applied beyond the classroom.
Together, these experiences prepare you to contribute to international organisations and pursue a career in a global and knowledge-driven business environment.
Learning outcome
Learning outcome - Knowledge
Learning outcome - Knowledge
On successful completion of the Master’s programme the candidate will:
- Have advanced knowledge of economics and business administration and specialized insight into international business
- Have advanced knowledge of economics and business administration and specialized insight into marketing, innovation and entrepreneurship
- Have in-depth knowledge of scientific theories and methods that is relevant to the subjects of the master program.
- Be able to analyze professional problems based on the history, traditions, distinctive character, and position in society of the subject area.
- Be able to use the knowledge in new settings within the fields of economics and business administration.
Learning outcome - Skills
Learning outcome - Skills
On successful completion of the Master’s programme the candidate will:
- Be able to analyze existing theories, methods and interpretations within the subject areas of the program and work independently on practical and professional problem solving.
- Be able to use relevant methods in research and in the development of professional work.
- Be able to accomplish an independent, well-defined research and development project under guidance in accordance with professional codes of ethics and norms.
- Have developed skills in international business or innovation and entrepreneurship by working with practical applications.
- Be able to consider ways to influence positively a company’s scope of activity and performance.
Learning outcome - General competence
Learning outcome - General competence
On successful completion of the Master’s programme the candidate will:
- Be able to apply knowledge and skills in new fields.
- Be able to impart knowledge about comprehensive, independent reports and have a complete command of the technical terms of the subjects in the programme.
- Be able to communicate professional problems, analyses and conclusions to specialists as well as to the general public.
- Be able to indicate problem issues within international business and/or innovation and entrepreneurship, analyse these issues, draw conclusions, and disseminate findings in academia and business.
- Be able to contribute to comprehensive new thinking as well as to innovation processes.