Programme structure

International Business and Marketing - Master's Programme

Programme structure

The Master’s programme combines international business operations, marketing, innovation, entrepreneurship, sustainability, and digitalisation. It provides an academic foundation suitable both for specialisation within the two programme tracks and for careers across a wide range of private and public organisations.

Below you will find an overview of the available specialisations:

Programme structure - Master in International Business and Marketing

Programme structure - Master in International Business and Marketing

 

Major in International Business
Semster 1 Semester 2 Semester 3 Semester 4
AE511416
International Marketing
 

EiT 

Experts in Teamwork - Longitudinal

AM510512

Global sourcing and supply network management

AE511816

Master Thesis International Business - discipline oriented
AE511516
Management Accounting
 

AE512116

International Financial Management

 Elective courses

AI521716

International Business Strategy

AM521817

Quantitative Research Methods

 Elective courses

AM521917

Qualitative Research Methods

AL510311

International organisation and management

 Elective courses

 

Major in Innovation and Marketing
Semster 1 Semester 2 Semester 3 Semester 4
AE511416
International Marketing
 

EiT 

Experts in Teamwork - Longitudinal

AL530120

Leadership and Change Management

AI521616

Master Thesis - Innovation and Marketing discipline oriented

AI521516

Marketing Management

AI521112

Innovation Management and Intellectual property rights

 Elective courses

AI521716

International Business Strategy

AM521817

Quantitative Research Methods

 Elective courses

AM521917

Qualitative Research Methods

AE512021

ESG in Business and Finance

 Elective courses
 

Study plan details

Study plan details

Check the current schedule for compulsory and elective courses by year and semester, as well as other details about the programme.

Study plan