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  2. International Business and Marketing - Master's Programme
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Programme components - Master in International Business and Marketing - 2 years - Ålesund

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International Business and Marketing

Master's degree program, 2 years

International Business and Marketing

– Program components


The Master of Science programme in International Business and Marketing/"Siviløkonom" is a two year programme, which awards a total of 120 ECTS credits, 30 credits per term over four terms. It focuses on themes within international business, marketing, innovation, entrepreneurship, sustainability and digitalization. The program also provides a foundation for work in other sectors. Language is an integral part of the study as courses are taught entirely in English.

You can choose between two majors: 

  • International Business
  • Innovation and Marketing

 

Below you will find the programme structures for the two majors.

Master in International Business

Master in International Business

International Business Track 

 

 

 

1st semester

1st semester

AE511516 - Management Accounting

AE511516 - Management Accounting

This course gives you an overview of management accounting and decision making. You will among other things learn about balanced scorecards, strategy maps and cost. 

Read more about the course here: AE511516 - Management Accounting

 

AI521716 - International Business Strategy

AI521716 - International Business Strategy

Globalization has arrived on the doorstep om many industries. This course combines the tools of strategic management with insights from international businesses.

Read more about this course here: AI521716 - International Business Strategy

AE511416 - International Business and Marketing

AE511416 - International Business and Marketing

This course gives you the basis for international business and marketing. 

Read more about the course here: AE511416 - International Business and Marketing

AM521917 - Qualitative Research Methods

AM521917 - Qualitative Research Methods

The course gives an introduction to important research methods and design in qualitative research. The course will cover how to collect, analyze, interpret and communicate qualitative data, and will prepare you for doing your own independent research project in your master's thesis.

Read more about the course here: AM521917 - Qualitative Research Methods

2nd semester

2nd semester

AE512116 - International Finance and ESG

AE512116 - International Finance and ESG

Students will learn about the Global Financial Environment, Foreign Exchange Theory, Foreign Exchange Market and Derivatives, Financing the Global Firm, Foreign Investment Decisions, and Managing Multinational Operations.

Read more about the course here: AE512116 - International Finance and ESG

AM530160 Sustainability Management

AM530160 Sustainability Management

The course explores concepts and framework related to sustainable business development and the integration of sustainability considerations in strategic management processes. Emphasis is placed on how to incorporate economic, environmental and social objectives into organizational mission, strategy, culture and practice to create long-term value for firms, its stakeholders and society at large.

More information on the course: AM530160 Sustainability Management

Experts in Teamwork

Experts in Teamwork

In Experts in Teamwork (EiT), master's students from different study programmes meet to work together in interdisciplinary teams. Together, you will tackle a project related to real-life societal challenges. At the same time, you will actively reflect on the cooperation in the team and develop your teamworking skills. 

More information on the course: Experts in Teamwork

AM521817 Quantitative Research Methods

AM521817 Quantitative Research Methods

The course gives an introduction to quantitative methods within research and focuses on the understanding of fundamental concepts, terminology and methods for data analysis. The course prepares students for doing design, data collection, and analysis of quantitative data and provides you with an understanding of how to use scientific methods critically. 

More information on the course: AM521817 Quantitative Research Methods

3rd semester

3rd semester

AM510512 - Global sourcing and supply network management

AM510512 - Global sourcing and supply network management

This course focuses on the strategic challenges confronting firms that compete in the global economy.
Read more about the course here: AM510512 - Global sourcing and supply network management 

Electives

Electives

Students can choose 22,5 ECTS of electives from a variety of courses, among others:

AE512021 – ESG in Business and Finance
AI521820 - Commercialization of Innovation 
AI521516 - Digital Marketing Strategy
AL510311 - International Organization and management
IE500618 – Machine Learning
AI521216 – Entrepreneurship in Theory and Practice
AL530120 – Leadership and Change Management
AI522416 – Internship

4th semester

4th semester

AE511816 – Master Thesis International Business

AE511816 – Master Thesis International Business

During the second year of your master's degree, you will write a master's thesis. This is an opportunity to demonstrate the knowledge, skills and competence that you have gained throughout your studies. The master's thesis gives you the opportunity to conduct an independent research project within a specific topic in your field of study. We encourage our students to write their master's thesis in collaboration with one of our many industry partners. 

Read more about the master thesis here: AE511816 – Master Thesis International Business

 

 

Master in International Business

Innovation and Marketing Track

 

1st semester

1st semester

AI521516 Marketing Management

AI521516 Marketing Management

This course introduces key elements of modern marketing strategy, including digital customer analysis, journey mapping, pricing, communication channels, and the use of artificial intelligence. It also addresses ethical considerations and GDPR to ensure responsible and effective marketing practice.

Read more about this course here: AI521516 Marketing Management 

AI521716 - International Business Strategy

AI521716 - International Business Strategy

Globalization has arrived on the doorstep om many industries. This course combines the tools of strategic management with insights from international businesses.

Read more about this course here: AI521716 - International Business Strategy

AE511416 - International Business and Marketing

AE511416 - International Business and Marketing

This course gives you the basis for international business and marketing. 

Read more about the course here: AE511416 - International Business and Marketing

AM521971 Qualitative Research Methods

AM521971 Qualitative Research Methods

The course gives an introduction to important research methods and design in qualitative research. The course will cover how to collect, analyze, interpret and communicate qualitative data, and will prepare you for doing your own independent research project in your master's thesis. 

More information on the course: AM521971 Qualitative Research Methods

2nd semester

2nd semester

AI521112 Innovation Management and Intellectual property rights

AI521112 Innovation Management and Intellectual property rights

The course focuses on established and emerging research-based theories with a focus on innovation management and intellectual property. The course revolves around the key questions of how organisations can exploit and explore innovative opportunities to create competitive advantage. The course addresses issues of how to build and manage innovative capabilities and how the development of technological innovations affects the direction and outcome of innovations. 

 

More information on the course: AI521112 Innovation Management and Intellectual property rights

AE512021 ESG in Business and Finance

AE512021 ESG in Business and Finance

This course explores how companies and financial institutions address ESG and sustainability in a rapidly changing global economy. It examines the risks and opportunities created by climate change, biodiversity loss, and social inequality, and how businesses can measure, report, and improve their environmental, social, and governance performance. Students learn how ESG considerations influence corporate strategy, operations, and financial decision-making, including how capital can be allocated toward more sustainable outcomes.

More information on the course: AE512021 ESG in Business and Finance

Experts in Teamwork

Experts in Teamwork

In Experts in Teamwork (EiT), master's students from different study programmes meet to work together in interdisciplinary teams. Together, you will tackle a project related to real-life societal challenges. At the same time, you will actively reflect on the cooperation in the team and develop your teamworking skills. 

More information on the course: Experts in Teamwork

AM521817 Quantitative Research Methods

AM521817 Quantitative Research Methods

The course gives an introduction to quantitative methods within research and focuses on the understanding of fundamental concepts, terminology and methods for data analysis. The course prepares students for doing design, data collection, and analysis of quantitative data and provides you with an understanding of how to use scientific methods critically. 

More information on the course: AM521817 Quantitative Research Methods

3rd semester

3rd semester

AL530120 Leadership and Change Management

AL530120 Leadership and Change Management

This course provides an in-depth understanding of how organisations manage major changes in structure, strategy, technology, and employee roles. Students learn key models, processes, and tools for diagnosing and leading change across different organisational contexts. By combining practical tools with critical perspectives and real case studies, the course develops the skills needed to design effective change strategies and lead successful change initiatives


Read more about the course here: AL530120 Leadership and Change Management

 

 

Electives

Electives

Students can choose 22,5 ECTS of electives from a variety of courses, among others:

AE512021 – ESG in Business and Finance
AE511516 – Management Accounting
AL510311 – International organization and management
AM510512 – Global sourcing and supply network management
IE500618 – Machine Learning
AI521216 – Entrepreneurship in Theory and Practice
AL530120 – Leadership and Change Management
AI522416 – Internship

4th semester

4th semester

AI521616 - Master Thesis Innovation and Entrepreneurship

AI521616 - Master Thesis Innovation and Entrepreneurship

During the second year of your master's degree, you will write a master's thesis. This is an opportunity to demonstrate the knowledge, skills and competence that you have gained throughout your studies. The master's thesis gives you the opportunity to conduct an independent research project within a specific topic in your field of study. We encourage our students to write their master's thesis in collaboration with one of our many industry partners. 
 

Read more about the master thesis here: AI521616 - Master Thesis Innovation and Entrepreneurship

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